Da-Lite Names VP of Marketing
Da-Lite Screen Co. appointed long-time employee Wendy Long as vice president of marketing
Da-Lite Screen Co. appointed long-time employee Wendy Long as vice president of marketing. Long began her career at Da-Lite 15 years ago, beginning as a sales partner and advancing to positions in product management and marketing.
Long took the product knowledge she gained as a sales partner to a higher level when she became the company's product manager, overseeing all new Da-Lite product development. In 2006, she was named director of marketing and continued her involvement with new products while expanding her responsibilities to overseeing Da-Lite's marketing efforts. Long became a key figure in Da-Lite's transformation to a marketing-focused company in 2007.
"In making the transition to a marketing-focused business over the past year, Wendy was clearly the perfect person to direct our efforts," said Judith Loughran, executive vice president of Da-Lite Screen Co., in a statement. "With her extensive knowledge of our product line and intimate involvement in our marketing campaign, she was the ideal candidate for this newly created position."
Long will continue to direct Da-Lite's marketing efforts. Additionally, she will play a more active role in the company's strategic planning.