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Analog Way Promotes Head of Americas

Analog Way, a designer and manufacturer of image converters and presentation switchers, announced the promotion of Alexander Sch?pff to the position of vice president of American operations.

Analog Way, a designer and manufacturer of image converters and presentation switchers, announced the promotion of Alexander Schöpff to the position of vice president of American operations.

Alexander Schopff

Alexander Schopff

 

Starting March 1, Schöpff will head up Analog Way Inc. and oversee operations and sales activities for the U.S., Canadian, and South American markets. He will be based in New York, where Analog Way has been established since 1998 with a full team dedicated to administration, sales, and customer service, according to the company.

Schöpff joined Analog Way in 2003 as a sales manager for Germany and Eastern Europe. He was promoted as EMEA sales manager in 2006 and established a successful sales strategy in Europe over the last four years, company officials said.

Prior to that, Schöpff spent 10 years in business to business sales in IT and the AV industries.

"Alexander's personal and professional skills were conducive to Analog Way's expansion in Europe," said Adrien Corso, Analog Way CEO, in a statement. "Alexander is a high-quality colleague showing enthusiasm and excellence, which are key values to Analog Way, and which will be great assets to take Analog Way Inc. to the next level."

"Analog Way pursues a new and innovative strategy in order to provide AV companies with productive and efficient solutions," said Schöpff. "I am honored to join a team of professional and skilled people, with whom I will be able to develop our strategy in the world's largest AV market, in the best interest of our customers."

 


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