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Meridian Appoints New CEO

Cambridge, England-based Meridian Audio named Peter Wellikoff as the new CEO of Meridian America. Wellikoff previously served as COO of media server company Sooloos, which was recently acquired by Meridian. Wellikoff will report directly to Meridian Group CEO Tim Ireland.

Cambridge, England-based Meridian Audio named Peter Wellikoff as the new CEO of Meridian America, effective immediately. Wellikoff previously served as COO of media server company Sooloos, which was recently acquired by Meridian. Wellikoff will report directly to Meridian Group CEO Tim Ireland.

"Since the acquisition of Sooloos in December, we've been working very hard to ensure that we operate effectively as the transition progresses," said Ireland in a statement. "Peter's appointment is a logical next step for the integration of the two companies. His 30-plus years of experience, coupled with his extensive knowledge of the North American luxury market, make him an incredible asset to Meridian."

"We will continue to work together as we have over the past few months, concentrating efforts on our dealers, providing them with technologically superior products and services that propel them ahead of their competition," said Wellikoff.

Wellikoff will be based at the former Sooloos offices in the SoHo district of New York, which will become Meridian's U.S. head office. The company will continue to use its location in Atlanta as its distribution and service center.



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