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Stampede's eStores Go Online

Stampede, a value-added distributor of presentation and home theater technology, launched Stampede eStores, a turnkey solution that the company says will enable dealers to quickly and easily operate an online store. Stampede first unveiled the eStores concept at InfoComm 09 last June.

Stampede, a value-added distributor of presentation and home theater technology, this week launched Stampede eStores, a turnkey solution that the company says will enable dealers to quickly and easily operate an online store. Stampede first unveiled the eStores concept at InfoComm 09 last June.

Company officials said Stampede eStores give enrolled dealers an e-commerce website, customized with the dealer's colors and logo. Each dealer will determine what products are offered on the site and will set the prices through a simple control panel. The products available on the site can include not only the 5,000 products offered in Stampede's Big Book of AV, but also other products offered by the dealer.

"Many of our dealers have learned that launching a company website is relatively easy, but actually selling products online is a whole different story," said Kevin Kelly, Stampede president and COO, in a statement. "Our eStores program is designed to help our dealers take advantage of the vast reach of the Internet to boost sales with very little effort on their part."

For a $99 monthly fee, Stampede dealers get a fully developed, customized e-commerce website, including domain name, pre-loaded with all 5,000 products from Stampede's Big Book of AV. All product content and images are provided by Stampede, and the distributor says it will handle merchant account integration.

Stampede will push weekly product promotions to each site. Orders will be transmitted directly to Stampede, which will handle all fulfillment and update order-tracking information daily on each eStore site.



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