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Leading Companies Form HD Distribution Alliance

LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductor announced they would start a cross-industry alliance to promote and standardize HDBaseT technology for whole-home distribution of uncompressed HD multimedia content.

LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductor announced this week they would start a cross-industry alliance to promote and standardize HDBaseT technology for whole-home distribution of uncompressed HD multimedia content.

Representatives said the HDBaseT Alliance would engage key players across the consumer electronics and the content industries to create a global standard for advanced digital media distribution. The Alliance's standardization activities will cover the entire value chain of the digital media ecosystem and the various market segments, according to the group, including TV sets, projectors, professional AV equipment, home theater, content providers, IT companies, and more.

Valens Semiconductor, based in Israel, has developed the semiconductor technology used to transmit uncompressed HD signals over category cabling up to 300 feet. At CEDIA Expo in September, Gefen introduced its HDMI v1.3 CAT-5 Extra Long Range (ELR) Extender, which reportedly uses HDBaseT technology.

"As the demand for high-quality HD content distribution in the entire home is already huge, we are hoping that HDBaseT will play the trigger role in advancing this market, since HDBaseT enables simultaneous multiroom distribution of uncompressed HD Multimedia as well as data, control and power over a single CAT-5e cable," said ByungJin Kim, research fellow at LG Electronics, in a statement.

"We believe that in today's industry a standard must have broad consensus and support from the major players in the industry," said Dror Jerushalmi, CEO of Valens Semiconductor. "For this purpose, we are actively working with such leading companies across the value chain to assure broad support and active participation in the newly formed HDBaseT Alliance."

Key players in the consumer electronics industry have been introduced to HDBaseT technology and it is expected that other global market leaders will join the HDBaseT Alliance and together work to finalize a standard, said Alliance representatives.



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