Sohn Joins Crestron as Creative Director

Crestron announced the appointment of David Sohn as its new creative director. According to the company, Sohn brings an in-depth understanding of brand management and graphic design, having worked for agencies such as Cheil Worldwide, McCann-Erickson Momentum, and Grey Global Group G2.

"Throughout his career, David has created and integrated highly effective strategies for his clients," said Vincent Bruno, Crestron director of marketing, in a statement. "We look forward to David driving our marketing processes to new levels of creativity and impact."

Sohn's design and management experience spans 13 years and several sectors, including electronics, finance, and retail. Most recently, he was responsible for concept development and new business pitches for Samsung television, cell phone, and home appliance accounts.

"I welcome the opportunity to work with a company like Crestron that places such emphasis on its superior brand and high-quality marketing initiatives," said Sohn in a statement. "It's exciting to join such a talented and impressive team."