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Sharp Delves Into Entry-Level TVs

Sharp is expanding its SB series of consumer LCD TVs with the LC-52SB55U, LC-46SB54U, and LC-42SB45U, to make the HD experience available to more consumers.

Sharp is expanding its SB series of consumer LCD TVs with the LC-52SB55U, LC-46SB54U, and LC-42SB45U, to make the HD experience available to more consumers. The models come in three of the company's most popular screen sizes, 52-, 46-, and 42-inch, and offer 1080p resolution.

"As the demand for high-definition home entertainment continues to rise, we are creating a wide range of reasonably priced HDTVs that incorporate Sharp's picture quality and renowned features," said Bruce Tripido, associate vice president, marketing of Sharp's Entertainment Product Division, in a statement. "The large-screen SB series of LCD TVs opens up the high-definition viewing experience to a wider audience, providing an affordable, yet high-quality, option for consumers."

Each set also comes with built-in ATSC/QAM/NTSC tuners and several inputs, including four HDMI on the LC-52SB55U model, two on the LC-46SB54U, and three on the LC-42SB45U, as well as two HD component terminals on each. All three feature a dedicated PC input so the TV can also act as a PC monitor. An OPC Power Save function automatically adjusts brightness to a room's lighting conditions.

The 52-inch LC-52SB55U is now available for an MSRP of $2,299.99. The LC-46SB54U is also available now for an MSRP of $1,699.99. The LC-42SB45U is scheduled to be available in September for an MSRP of $1,399.99.



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