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One-Stop Shopping for Digital Signage

When Oklahoma's Choctaw Nation needed new AV throughout all its casinos and a digital signage system, it turned to a single source: Alpha Video & Audio of Minnesota.

According to both client and integrator, the benefits of all that in-house synergy were real, if for no other reason than that programmers and integrators from one division could pitch in on work the other division was doing to keep the $3.6 million AV project on schedule. Furthermore, both were familiar with DDG’s proprietary CastNet digital signage system, which the company has tailored specifically to casino installations. For example, among the bundled digital signage content is footage of winners celebrating, which can be streamcast to displays throughout a casino. In the case of Choctaw, it can go to all casinos simultaneously. DDG also developed dynamic wayfinding software called CasinoView, which integrators could install in kiosks around the various casinos.

Perhaps most importantly, DDG has a strategic partnership with Gaming Support, a Las Vegasbased company that is licensed to provide digital interfaces to casino gaming machines. Such access is highly restricted by various states’ gaming commissions in order to prevent tampering. Integrating slot machines into an AV network, however, can create a very unique, real-time casino AV experience.

DDG embedded Gaming Support’s Jackpot Junction XL interface software into its CastNet system, establishing a connection between the digital signage system and slot machine controllers. This connection allows CastNet to take event signals from the machinessuch as a player hitting a jackpotand trigger preprogrammed scenes across the entire digital display network, from a 42-inch display above a lounge’s bar to the massive digital billboard next to U.S. Route 69.

“A signal from, say, a slot machine will go directly to a module on our display system and trigger the appropriate response, such as countdown to a win or a jackpot celebration,” says DDG’s Medlin. “It will send out a message to all the displays, trigger music and other sound effects on the distributed sound systems, set off confetti canons, and activate projectors. The audio will also override the zoned distributed audio system and send that message to specified zones. The idea is to create a sense of celebration and get people feeling lucky so they want to stay at the tables longer.”

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