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The Market for Commercial 3D

The world's talking about 3D entertainment and the potential boon to the movie industry and TV makers, but DisplaySearch has already started to define the market for something else?3D public displays.

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Credit: DisplaySearch 3D Display Technology & Market Forecast Report

Leave it to the analysts at DisplaySearch to get out in front on a topic where folks might be missing the forest for the trees. The world's talking about 3D entertainment and the potential boon to the movie industry and TV makers, but DisplaySearch has already started to define the market for something else–3D public displays.

3D for digital signage, public messaging, education, etc. may not be as glamorous as a 3D movie, but it has broad application to pro AV. And DisplaySearch sees a growing market for what it describes as 3D displays "intended to be used in out-of-home, public environments by more than one individual simultaneously."

According to the research firm's new study, "3D Display Technology and Market Forecast Report," shipments of 3D displays for public installation will grow from 10,000 units last year to 1.2 million by 2018. That will make 3D public displays a $1 billion business in 2018, according to DisplaySearch.

Those are big numbers, but they still represent a fraction of the overall public display market, which is also poised to explode over the coming years. In 2009, 3D public displays were 0.6 percent of the market. In 2018, they're expected to represent 8.9 percent.

Technologywise, DisplaySearch expects autostereoscopic 3D displays to be the dominant format, though holographic/volumetric displays will nudge their way into the picture in coming years. Interestingly, plasma displays, with their ability to support the fast refresh rates required for autostereoscopic viewing, stand to do well in 3D public applications, going from nothing in 2009 to 22 percent of the market in 2018.

 


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