AVI-SPL Launches Digital Media as a Service
AVI-SPL, announced it will launch a new suite of services focused on digital media packaged as a subscription in a cloud-based service.
AVI-SPL, announced it will launch a new suite of services focused on digital media packaged as a subscription in a cloud-based service. Digital Media as a Service (DMaaS) is expected to enable customers to leverage capabilities and features by plugging into a centralized shared infrastructure. The first DMaaS services to be offered will focus on digital signage, for which the company has seen rapid growth in recent quarters.
"During the recent economic downturn, some of our customers have been asking us how we can help them deploy digital signage without having to invest significant capital for the centralized hardware," said Doug Carnell, vice president of the Business Video Group at AVI-SPL, in a statement. "Since our customers have had success in using other services in the cloud, like Salesforce.com and Google Office, we believe they will quickly adopt Digital Media as a Service as well. DMaaS will help our customers easily leverage the very latest in digital media technology without the huge up-front investment."
Pricing for this service will be flexible to cover a variety of markets, including education, hospitality, and corporate, says the company. As each vertical market may require a different level of service, such as content, management, and deployment, AVI-SPL plans to design programs that can address almost any customer's digital media and financial needs.
With the launch of this new service offering, Joyce Vogt has been promoted to digital media business development manager. Vogt has nearly 20 years of experience in network-based content development, management, and distribution processes and technology, says the company. With the last seven years spent advocating the use of digital signage and other digital media technologies, she offers a valuable level of experience in marketing and communication through the use of networked technology, including social media.