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Analog Way Appoints Worldwide Marketing Director

Analog Way has appointed Franck Facon as its new director of worldwide marketing and communication/customer service.

Franck Facon

Franck Facon

Analog Way has appointed Franck Facon as its new director of worldwide marketing and communication/customer service.

As part of his new responsibilities, Facon will help define Analog Way's marketing strategy and implement it to develop and promote Analog Way products and maximize the company's visibility worldwide. As head of the technical support teams of the group and its subsidiaries in the U.S. and Asia, Facon will establish a new and innovative customer service department to better support Analog Way's customers and partners, according to the company.

"We are pleased to have Franck as our new worldwide marketing and communication/customer service director," said Adrien Corso, CEO of Analog Way, in a statement. "His technical background, outstanding knowledge of Analog Way products and of the overall audiovisual market will be instrumental in the implementation of the company's business mission."

From 2002 to 2008, Facon was sales manager for the French market at Analog Way, during which time he contributed to the expansion of the brand in his territory. Relying on knowledge of the AV market he acquired in the field, he also worked as project manager for different marketing missions. Before joining Analog Way, Facon worked for more than 10 years in the AV market in various sales and marketing functions.



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