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Polycom Unifies Visual Communication

Polycom revealed the Polycom Distributed Media Application (DMA) 7000, a network-based application that manages and distributes multipoint video calls within an enterprise network environment.

Polycom this week revealed the Polycom Distributed Media Application (DMA) 7000, a network-based application that manages and distributes multipoint video calls within an enterprise network environment. According to the company, the DMA 7000 is designed to unify enterprise visual communication infrastructure, improving efficiency, reliability, and performance of video calls and making it easier and more cost-effective for organizations to deliver on-demand vide conferencing services to employees.

"The increasing use of video communication within businesses in impacting the scalability requirements of enterprise networks," said Roopam Jain, principal analyst for conferencing and collaboration at Frost & Sullivan, in a statement.

Deployed on application servers, the DMA 7000 manages and distributes video calls in a reliable and scalable method across multiple RMX 2000 media servers, which act as videoconferencing bridges that join multiple sites in the same meeting, connect users on different networks, and optimize the call experience between video endpoints with different capabilities. This distributed network design allows enterprises to connect and utilize main and branch office infrastructure systems as part of a single solution.

According to Polycom officials, the distributed model delivers advantages over the alternative model for high-scale video applications, which is a single video appliance with high port capacity. The company says the increased scale, reliability, and resource efficiency gains should help drive video adoption by increasing availability to end users, while also alleviating administrative concerns currently preventing large growth.

"Visual communication is becoming a mission-critical communication tool for many customers," said Joe Sigrist, senior vice president and general manager of video solutions at Polycom, in a statement. "The DMA 7000 solution supports desktop, group, and telepresence applications and makes it easier for customers to deploy on-demand video services broadly. It brings proven IP telephony practices to visual communication and leverages our experience in high-availability conferencing solutions for service provider networks to give enterprise customers carrier-class scalability, reliability, and efficiency for delivering video services."



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