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No Business Like Pro Business

If you have a conversation with a business-to-business magazine editor (my lines are always open), you might learn that the business management article is an industry staple, one that we write for lawyers or AV pros, depending on our readers.

If you have a conversation with a business-to-business magazine editor (my lines are always open), you might learn that the business management article is an industry staple, one that we write for lawyers or AV pros, depending on our readers. Some of us have worked on those stories so many times that we may find them uninteresting.

It was with this in mind that I sat down recently with a group of PRO AV readers. We talked about industry trends and then started leafing through past issues. I asked about business management stories, expecting a lukewarm response. But that's not what I got.

The average PRO AV installer works for a company that employs just 18 people, according to research we conducted in February. Many of these companies might be juggling at least that many projects at one time. As one reader told me, “How am I supposed to find time to manage my business?”

In short, they agreed that management stories were important. In our January issue you found a feature on customer relationship management (“Managing Customer Expectations"); in February, we talked about project management (“Projects Out of Control"). Both are available on PRO AV Online (www.proavmagazine.com).

In this issue, we delve into risk management (“Unfinished Business"). How does a small AV business owner protect himself from lawsuits? How does he ensure he carries the proper insurance? What other steps does he need to take to ensure he sees the project through to completion?

NSCA Executive Director Chuck Wilson also thinks it's an important topic. Chuck helped us with this story. When I caught up with him later, he reiterated how important business information was to installers. At June's InfoComm trade show, you'll find a slew of NSCA University courses devoted to better management, from “Self-Management for Sales Professionals” to “Better Ways to Estimate Your Project.” Check out a few.

On a related topic, if you haven't visited PRO AV Online recently, you may have missed something we think is pretty big news: the introduction of the PRO AV Spotlight Awards. We think will become the Oscars of our industry. Established to recognize the best non-residential AV installations, the Spotlight Awards will shine on project management perfected.

Go online to learn more and submit your latest project for consideration. You'll find rules and registration at www.proavawards.com. We looked forward to seeing the fruits of your AV management skills.

Brad Grimes, Editor



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