InfoComm 08: Where the Pros Are
For the first time, InfoComm and NSCA Expo will be housed under one roof?a boon to busy integration firms, especially when travel is more challenging and expensive than it's been in recent years.
Credit: Courtesy InfoComm International
ON A WARM, SPRING AFTERNOON AT InfoComm International headquarters near Washington, D.C., executive director Randy Lemke doesn't seem like a guy staring down the barrel of the largest InfoComm trade show ever.
Even though preparations are still ongoing when he sits down to talk to PRO AV, Lemke calmly ticks off the ways in which InfoComm 08, this month in Las Vegas, will benefit the community of AV professionals.
“From all early indications, from the reaction by exhibitors and the number of registered attendees, their dreams have come true,” Lemke says. “We will provide our attendees greater value because they don't have to go to two shows.”
Ah yes, there's that. For the first time, InfoComm and NSCA Expo will be housed under one roof—a boon to busy integration firms, especially when travel is more challenging and expensive than it's been in recent years.
According to Lemke, NSCA will “do everything they used to do,” including NSCA University seminars and workshops. There will also be an NSCA Electronic Systems Pavilion (Central Hall 5) where exhibitors that traditionally gravitated toward NSCA Expo in the past will set up shop. And NSCA members, plan on a members-only tour of the entire show floor Wednesday morning after your members' meeting.
“Having one trade show helps convey our message that we want to do our part to help improve the ROI for those who attend these events,” explains NSCA executive director Chuck Wilson in a separate conversation. “There will be so much to do and see. I think time management will be crucial for attendees, and I sure hope they bring enough staff to cover the event well.”
The main InfoComm exhibition runs just three days, June 18 to 20. But it's just the tip of the iceberg. For the estimated 32,000 attendees descending on the Las Vegas Convention Center, there's a solid week's worth of education, information, and networking.
Not the least of which is NXTcomm 2008, which takes over the convention center's South Hall (Info-Comm sprawls over the North and Central Halls). NXTcomm (formerly SuperComm) represents the “IT” in AV-IT convergence, focused on network-enabled voice and video. Executives from giants like AT&T and Verizon will speak, but if you only catch one session, sneak in to hear Sun Microsystems founder Scott McNealy speak on June 18—always an insightful, entertaining voice in IT.
Still, even if you stay all week, chances are you won't get to everything. So let us help you navigate the main subject areas of In InfoComm 08.