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2008 Best Corporate AV Project

Ask Bob Dougherty, global IT manager at Haworth, why integrating AV into the company's new headquarters was challenging, and he says, ?Because it had to be integrated into Haworth's products, including credenzas, tables, and walls.?

The Haworth Gallery comprises five LCDs (two of which are touchable) portraying the history and general overview of the company.

The Haworth Gallery comprises five LCDs (two of which are touchable) portraying the history and general overview of the company.

Credit: Haworth

WHEN YOUR BUSINESS IS workplace solutions, you already have a trained eye for integration, architecture, and design. Ask Bob Dougherty, global IT manager at Haworth, why integrating AV into the company's new headquarters was challenging, and he says, “Because it had to be integrated into Haworth's products, including credenzas, tables, and walls.” In other words, no ordinary integration would do for Haworth and AV firm AVI-SPL.

Indeed, One Haworth Center is more than just an office building. It's a showroom for what the company calls its organic workspaces. The building's soaring atrium is bejeweled with such areas, each anchored by a media wall designed for launching into impromptu presentations. X20 Media's digital signage software and Panasonic touch overlays at 10 different locations create interactive kiosks. Content is pushed from a central server to any X20 player on its global network, which includes offices in London and Shanghai. Support columns in the atrium hide the space's sound reinforcement system. The team dressed up eight columns with a pair of vertically stacked 300-watt Bose MA12 modular line arrays. “We chose them for their ability to tightly control the sound in this space, which is made up mostly of glass and terrazzo floors,” says Dougherty.

Throughout the building, the AV systems get the Haworth treatment—racks built into credenzas and plasma displays disappearing into furniture. In the main conference room, two 65-inch Panasonic plasmas flank a Draper Cinescreen rear-projection screen lit by a 3,000-lumen Panasonic 3-chip DLP WXGA projector. The podium holds a 17-inch Elo touchscreen that enables annotation. “The overarching AV theme was to create simple user interaction with technology components,” explains Dougherty.

AV INTEGRATOR

AVI-SPL, Tampa, Fla. (completed by the former SPL)

ARCHITECT

Perkins + Will | Eva Maddox Branded Environments, Chicago



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