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Connected Care

The Center for Connected Medicine (CCM) is truly a unique venue with a big mission: to change the way the health care industry conducts business by harnessing technology. To do so, the CCM has a roster of big names from the AV and IT worlds on its side, including founding partners University of Pittsburgh Medical Center (UPMC), IBM, Alcatel Lucent, and Cerner; and strategic partners dbMotion, Google, Johnson Controls, Polycom, Research in Motion, and Turner Healthcare.

Credit: The Sextant Group

CHALLENGE: Create a high-tech experience center as a setting for leading health care providers to learn about a collaborative, integrated approach to medicine.

SOLUTION: Use DLP projection, multitouch screen technology, and dynamic content to immerse the audience in information from the moment they arrive on-site.

The Center for Connected Medicine (CCM) is truly a unique venue with a big mission: to change the way the health care industry conducts business by harnessing technology. To do so, the CCM has a roster of big names from the AV and IT worlds on its side, including founding partners University of Pittsburgh Medical Center (UPMC), IBM, Alcatel Lucent, and Cerner; and strategic partners dbMotion, Google, Johnson Controls, Polycom, Research in Motion, and Turner Healthcare.

Mobile AV equipment (below left) resembles the style of medical carts doctors are used to, while an infrared camera senses visitors exiting the elevators (above).Photo: Courtesy The Sextant Group

"The goal is to present a holistic technology approach to health care and to showcase the different capabilities of each partner for health care delivery," explains Mark Gillis, CTS-D, principal consultant at the Pittsburgh-based AV consulting firm the Sextant Group. The Sextant Group joined the project at the conceptual stage and worked with architects The Design Alliance (TDA), content designer ThoughtForm, systems integrator SoundCom, and general contractor Mascaro Construction to complete the project.

The CCM is located on one of the top floors of the 64-story UPMC corporate headquarters in the historic landmark known as the U.S. Steel Tower. Kelly Greene, the project manager/designer for TDA on the project, says that there were several challenges right from the start.

"The U.S. Steel Tower is shaped like a triangle, with relatively low ceilings" she says. "AV integration, which drove the project, was a challenge to address in a space with such limitations."

The architectural and AV integration is evident as soon as guests step off the elevator. Because of the anticipated high volume of visitors, TDA's architectural design brought the space out to the elevator area using similar curved shapes in the soffit and flooring, as well as LED accent lights in the tile floor, to direct guests toward the center. Glass entrance doors offer natural light and pique interest by offering a sight line to activity in the reception area.

A small concealed Point Grey Research Firefly MV infrared camera outfitted with a Computar zoom lens captures movement as guests step off the elevator. The Crestron control system sends a signal to two Toshiba TDP-EW25U DLP projectors aimed at the doors' 18-inch-wide strip of frosted glass. Stylized images and text dance across the frosted panels as the doors slide open automatically.

Mobile AV equipment (below left) resembles the style of medical carts doctors are used to, while an infrared camera senses visitors exiting the elevators (above).

Mobile AV equipment (below left) resembles the style of medical carts doctors are used to, while an infrared camera senses visitors exiting the elevators (above).

Credit: The Sextant Group

"Sensors on the door tell the DLP projector to block out parts of the image as the door opens so the projectors won't shine in people's eyes as they exit the elevator," Gillis says.

The reception and refreshment area features a small concierge desk (rather than a big reception desk) so guests can freely wander while they wait for entering groups to gather. Two Perceptive Pixel multitouch screens installed side-by-side show the center's history and mission using interactive Flash content by ThoughtForm. Measuring 36 inches by 128 inches, content on the Perceptive Pixel displays is brilliant and engaging.



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