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Can Youtube Promote Convergence?

Could Google's purchase of YouTube help networked video go mainstream?

While accessible online video for the masses could be the piece that tips the scale, it seems that we're closer than ever to a new chasm between how we've envisioned AV systems and done business, and how that will ultimately change in a universally networked world. To cross this chasm, everyone in the chain —including AV providers, AV managers, IT managers, and even end-users — will have to embrace that change.

Whether it comes next year or in the next decade, understanding what this transition means for pro AV may be the key to staying in business.


Do you have an opinion on this subject? To comment on this article, email the Pro AV editorial staff at

Tim Cape is a contributing editor for Pro AV, the principal consultant for Atlanta-based technology consulting firm Technitect LLC, and co-author of “AV Best Practices,” published by InfoComm International. He's the current chairman of InfoComm's ICAT consultant's council, and an instructor and presenter in AV technology design and management. Contact him at

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