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Barco Expands Mid-Range Portfolio

As part of a long-term strategy, Barco announced at InfoComm that it is expanding into the middle segments of the media and entertainment markets. The company now offers dedicated product lines for these segments, bundled under the Elements brand.

As part of a long-term strategy, Barco announced at InfoComm that it is expanding into the middle segments of the media and entertainment markets. The company now offers dedicated product lines for these segments, bundled under the Elements brand.

"Our comprehensive offering in LED, projection, lighting, and image processing will show our customers to choose the Barco solution that is best fit for them–whether they need image quality or the best price/performance products," said Paul Matthijs, vice president vide and lighting solutions and out-of-home media for Barco, in a statement. "After all, everyone shares the desire to enjoy the best image quality to inspire people, perform a better job, or make a more spectacular show–from the biggest brands around to the newest start-up company in town."

Additionally, Barco is showcasing what the company considers to be a new milestone in its decade-long involvement with 3D display technology. "The experience we gained in 3D for design, science, and digital cinema, as well as our deep involvement in LED, has contributed to a new breakthrough–the first true 3D experience on an LED display," Matthijs added in his statement. Other solutions showing at InfoComm include event projection, LED display, business projection, lighting, videowall, image processing, and creative LED products.

 


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