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AV Takes Flight In Busy Terminal

Few airports have rivaled Chicago's O'Hare Airport as a traveler's nightmare. But in a bid to repair that reputation, the city-owned airport, in concert with its largest tenant, United Airlines, has deployed a sophisticated high-definition digital video electronic messaging and display system in the airline's bustling Terminal 1 lobby.

In the span of a year, United's flagship O'Hare terminal has gone from being an information desert to an AV-enhanced information and entertainment oasis. Indeed, given its scope and functionality, the terminal may well be the gold standard for airport terminal upgrades that are sure to gain momentum as information demand grows.

“Flexibility is key to this system,” Zink says. “They now have the ability to change and reconfigure the presentation of information in the lobby based on real-time events, and that's extremely valuable in these applications.”

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Tom Zind is a freelance writer and researcher based in Prairie Village, KS. He has written for a variety of business-to-business publications and can be reached at tomzee1@earthlink.net.



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