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Peavey Launches Commercial Audio Division

Peavey formed a new Commercial Audio Division after an intense period of restructuring and planning.

Peavey formed a new Commercial Audio Division after an intense period of restructuring and planning. A new management structure has been put into place to run the organization, which is jointly led by managing director Clive Roberts, based in Corby, U.K., and Peavey Commercial Audio general manager Kevin Ivey, based out of Peavey's headquarters in Meridian, Miss.

The Commercial Audio Division has been created to handle the brands of MediaMatrix, Crest audio, and Architectural Acoustics. According to the company, the aim is to create an identifiable and integrated group of pro audio brands with its own dedicated support staff and a clear plan for the future. The new structure is expected to offer clearly laid-out channels of communication both up and down the supply chain, including marketing communication, so that distributors and customers can easily obtain the information they require in a timely fashion.

The new organization was presented to EMEA distributors at a two-day distributor meeting that was recently held in Italy. Attendees were introduced to the new team and given the opportunity to participate in a number of workshops that addressed very specific topics concerning the Commercial Audio Division and its products. Peavey officials say there is a host of new and anticipated products in the pipeline, making this an exciting time for everyone involved with the newly formed division.

Each workshop was headed up by one or two members of the new team, thus giving distributors the opportunity to spend time in small groups with all of the people within Peavey who will be important to their business.

"The distributors' meeting was a great opportunity to spend one-on-one time with our team that faces the customers," said Ivey in a statement. "We have focused the last six months on strengthening our level of service and the quickness of our response to the needs of the distributors and customers. The attendance and level of commitment from the distributors is a strong sign that our formation of the Commercial Audio Division has been well received."

Reporting to Roberts and Ivey are operations manager James Kennedy; European sales manager Andy Weingartner (based in Germany); Virgil Lund, in charge of UK sales development; Serena Scott, who looks after distributor sales from Corby; and Andy Rust has taken on the role of European marketing manager. Reporting to James Kennedy are support engineer, Chris Bennett, who came from Meridian and is now also based out of Germany; service technician Lee Freer, based in Corby; and MediaMatrix product specialist, Stephen Joy, who came from the IT department.

"We are most definitely setting out on a new road with the Commercial Audio Division–and frankly, it's about time, too," said Roberts in a statement. "But it's not without many years of experience already under our belts. I am very excited about the future for Peavey Commercial Audio, and I know that Kevin and the rest of the team are, too."


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