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LCD TV Association Launches GreenTV Program

The LCD TV Association announced the launch of its GreenTV logo program to help manufacturers and brands focus on reducing the power consumption of LCD TVs and raise consumer awareness.

The LCD TV Association, a non-profit marketing trade organization formed to assist the LCD supply chain, retail channel, and consumers, announced the launch of its GreenTV logo program to help manufacturers and brands focus on reducing the power consumption of LCD TVs and raise consumer awareness.

"We believe LCD TVs already consume the least energy to build, use, and dispose of, but we want to make them even better in the future and have a light 'carbon footprint' on the earth by having the most recyclable parts and highest possible energy efficiencies. This will involve the use of less heavy metals, ambient light sensors, and smarter electronics very soon, as well as more LED backlights with spatial and content-based dimming and energy savings over time, and many other improvements," said Bruce Berkoff, chairman of the LCD TV Association.

The program will begin by working with major TV vendors to implement and promote ambient light sensors, which will automatically lower a set's brightness in a dark room by decreasing power to the backlight, saving energy while also reducing potential eye strain. This can reduce power consumption by at least 30 percent. Participants in the program will be awarded with the right to use the association's GreenTV logo on products, packaging, and advertising material.

The Environmental Protection Agency (EPA) plans to introduce the Energy Star program for flat-panel TVs by the end of the year, further emphasizing the importance of these conservation efforts. The U.S. Department of Energy estimated that over 4 terawatt-hours of electricity were consumed by TVs in 2005 in the United States alone.

"As homes add LCD TVs to more rooms, and as the average TV screen size continues to increase, power consumption will become an even bigger concern unless the industry takes steps like the GreenTV logo program to help make TVs more energy efficient," said Berkoff.



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