Insight Media Dives into Autostereo 3D
Research firm Insight Media has released its latest report titled "2011 Autostereoscopic 3D Digital Signage Report." The company says it is an evaluation of glasses-free, autostereoscopic 3D display technology, solutions, and opportunities in digital signage.
The ability to capture someone's attention with an image that pops off the screen is very compelling, Insight says, especially for advertisers, which is why there is interest in autostereoscopic 3D (AS-3D) technology. But many in the industry don't understand the state of development of AS-3D solutions.
"The objective of the report was to try to answer as many questions as we could think of about this industry from multiple points of view," said Chris Chinnock, president of Insight Media, in a statement. "What do AS-3D display makers, system integrators, content creators, advertisers, or network operators want to know? This approach led us to structure the report in such a way as to address these needs."
"AS-3D solutions can be very compelling if the content is well created, matched to the AS-3D display and placed to maximize effect, but it can also be done poorly, which means you need to work with experienced suppliers," said Dale Maunu, lead analyst on the report. "The market is small today, but advancements are coming quickly from many directions that could change the dynamics of this market rather quickly. As awareness of 3D grows, customers will begin to ask about this, so you should be prepared."
The report provides an overview of AS-3D display technology, including the basics of operation and the pros and cons of certain technology developments. It also looks at multiview AS-3D content creation, namely the cause of associated headaches and nausea, rules for good 3D content creation, methods for stereoscopic, and multiview autostereoscopic content creation, choices, and trade-offs.
Insight says the report also delves into issues of system integration, including the building blocks of an AS-3D digital signal solution, content management systems, playback devices, file formats for AS-3D, distribution requirements of AS-3D content, and physical placement of 3D signs.
Case Studies -- Three case studies are included to bring home this learning.
The report also analyzes the market opportunity in a variety of venues, including banks, casinos, cinema lobbies, corporations, higher education, museums, and retail. The report is available immediately as a PDF file under a site license agreement for $1,997.