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Video Case Studies 
By Don Kreski
There are many ways to create an effective video. Here are some tips....

Saying the Right Thing 
by Don Kreski
If you’re going to ask the press to cover your company, you need to be ready when they want an interview. ...

Exclusive News 
By Don Kreski
While most publications welcome well-written news releases, editors have another need that a press release can’t really address. ...

The Online Press Release 
By Don Kreski
A few years ago, if you wanted to start a press campaign, you would have to build your own list of reporters and editors, either by searching out magazines one by one or by referring to a printed directory. ...

Getting Ink 
By Don Kreski
Which is more believable: something you read in a magazine article or something in an ad?...

Making Your Point 
By Don Kreski
If you want to write in a way that makes your business more successful, you may have to forget what your high school English teacher taught you...

The Production Process 
By Don Kreski
If you're thinking about creating an online video to promote your business, you've probably asked yourself, "What's the best way to make it happen?"...

Making Your Case 
By Don Kreski
"It's important that we find ways to communicate the quality of the work we do—not just with our usual marketing brochures, but with something more interactively appealing." That's what Candace Clarke, communications editor for AVI-SPL...

Market Inspiration 
By Don Kreski
The key to making good decisions is starting with good information. That’s an area where marketing managers in the natural and organic foods industry have a big advantage over those of us working in AV. They can use cash register scanner data to model buyer behavior, rather than relying on surveys, samples, and other means of estimating sales and market share...

Design to Connect 
By Don Kreski
One of the most important ways you can connect with potential customers is through your website, and one of the fastest ways to turn them off is with poor design. What makes the difference? ...

Get the Job, Part 2 
By Don Kreski
Last month, we looked at the science of responding to requests for proposal (RFPs): the processes you must go through to ensure that your proposals realistically describe what you plan to do, set a profitable price on your work, and protect you from unexpected demands and issues...

Get the Job, Part 1 
By Don Kreski
There's an art and a science to writing winning proposals. The science will help you make sure the document you submit will realistically describe what you plan to do...

Linking In 
By Don Kreski
You can use LinkedIn to grow your client base, but the way it works is subtle...

Become the Director 
By Don Kreski
great opportunity for AV integrators to post videos about their installations....

Telling Your Story 
By Don Kreski
As important as electronic media have become to most companies, there’s still a lot of value in a printed brochure...

Shooting Your Own Installation Photos 
By Don Kreski
How can you take and submit photos of your work to ensure they will be considered for coverage in print magazines? ...

Including Video on Your Website 
By Don Kreski
The popularity of YouTube has been a bit of a shock to many videographers, who have worked hard throughout their careers to uphold the highest production values...

Putting the V In AV Marketing 
By Don Kreski
With our industry tied so heavily to video display, you might expect video to play a prominent role in AV marketing programs. Not so. It’s rare that an AV contractor, dealer, staging company, or even a manufacturer produces any video materials...

Ecommerce Websites 
By Don Kreski
Don Kreski explorers whether an Ecommerce Website is what your business needs...

Building Blocks 
By Don Kreski
So you’re ready to upgrade your website, or perhaps you’re ready to build a site for the first time. You have a lot of ideas, but how do you go about making it happen?...

If You Build It, They Will Come 
By Don Kreski
Though our industry continues to do well in the economic downturn, a lot of AV integrators are asking themselves, “What do I need to do to keep the orders coming as buyers trim their capital budgets?”...

Pay-per-click Advertising 
By Don Kreski
Not everyone who effectively markets to search engines manages to optimize his or her website. “We have been doing pay-per-click advertising for about three years now, and it’s grown to be our number-one marketing tool,” says Martin Phillips, president of Austin, Texas-based Wireless Computing...

Management Perspectives: Installation Photography  
By Don Kreski
Is it worth investing in good photography of your AV installations? says Gina Lauria, director of marketing for Crestron and former marketing manager...

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