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What Can You Contribute to the Green AV Movement?

May 8, 2008 12:00 PM, By Jessaca Gutierrez

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In the April 30, 2008, InfoComm Wavelengths podcasts, InfoComm International Senior Vice President Duffy Wilbert presented a roundtable comprised of Mike Dannenberg, CTS, from Vantage Technology Consulting Group; Jim Hoodlebrink, CTS, Draper; Peter Pekurar of Christie Digital; David Skoog, CTS, of The Sextant Group; and Scott Walker, CTS-D, LEED AP of Waveguide Consulting to discuss green AV. Walker pointed out that the AV industry could be perceived as "anti-green" because the industry consumes lots of energy and doesn't come from a green background. But this industry does have the tools to contribute to the sustainability of a building now that AV has integrated with IT to create smarter, more intelligent building. And its the deployment of systems and products that talk to each other that will be key in being part of the green movement.

A big part of the success of the industry contributing to the green AV movement will rely not only on education but facilitating conversation among architects, manufacturers, and integrators. At InfoComm 08, InfoComm will be hosting LEED 101 for AV professionals to find out more about the LEED rating systems, certification, and getting credits.

Right now, the perceived advantages of green AV designs isn't being embraced by everyone, but the barriers are coming down as the number of educational resources from such world industry leaders such as USGBC, RoHS, and Waste Electrical and Electronic Equipment (WEEE) increase and people learn the advantage and meaning of systems that conserve the Earth's limited resources and protects her environment—even if it means a high price tag at the onset. The future is green with possibilities as more and more embrace and see the economical and environmental profits to be had from implementing such systems.

"Unfortunately, if a product/process hasn't added profit to a job, eco-design typically wasn't done," Madden says. "This is especially true if the job is a bid driven by lowest price. We have to move beyond price and sell the value of eco-design. The AV industry cannot become green without our customers demanding it—and being willing to pay for it. AV equipment is an investment. We must think of green design in the same mindset."

"Today, integrators when working in a Green AV environment have to deal with natural light, multipurpose space, and the desire of an end user to want to use low-energy items," Childress says. "These basic principles will exist in the future, but you will be required to show baseline calculations and how the work and products that you are using are truly impacting the environment. People will want hard numbers to see. They will also want one to provide more and easier control over environment conditions that effect energy consumptions. Green AV installations are growing as we are now fielding more and more calls about matching up window shades with projections so the right two surfaces are used together. However, how much beyond this part of the install is green is hard to tell."

For up-to-minute industry news on green and sustainability at The Briefing Room. Also check out for expert column, successful green installation articles, and podcasts related to the green AV cause.

Green Numbers

  • 42,000 profession have become LEED-certified in less than 10 years.
  • In 2006 there were 400 LEED-certified buildings; 2007 there were a 1000. Currently, there are 6,000 buildings in the pipeline for LEED certification.
  • There are two federal agencies, 22 states, and 75 cities that require all of their buildings to be LEED certified.

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