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Technology-enabled Shopping Environments 
By Mark Boidman, managing director, Peter J Solomon Company
To prepare for expected increases in online sales, brick-and-mortar retailers would be well advised to make an investment in visual communications to allow consumers to interact with brands, as well as products or services. ...

4K Technology Brightens Installation Opportunities 
By Art Rankin, senior director AV business unit division management, Panasonic System Communications Company
The market has moved from standard definition to HD content, and it now stands on the cusp of a move into ultra HD or 4K content. ...

Digital Signposts: Mobile Channel Strategies 
By Vern Freedlander, Vice President, Production, X2O Media
When developing a channel strategy, communications professionals tend to put their attention primarily on distributing content to employees' laptops and place-based screens. ...

InfoComm 2014: New in HDBaseT Products, Part 1 
With Bennett Liles
Since the last InfoComm we’ve seen the next version of HDBaseT burst onto the stage with its point to multipoint and USB stretching capabilities. Dana Zelitzki of the growing HDBaseT Alliance is here to let us know what to expect from the new HDBaseT and when we’ll be seeing the hardware built around it. ...

Digital Signposts: The Evolution of Banking 
By Vern Freedlander, Vice President, Production, X2O Media
Recent trends from the banking sector indicate the potential for very exciting growth opportunities for both digital signage and more sophisticated methods of visual communications. ...

Targeted Content Distribution 
By Jessaca Gutierrez
The Ashley Furniture and City Furniture stores in South Florida provide their customers with an immersion of sound, video, and lighting as they shop. ...

AV/IT Training and Certification Courses to Consider 
By Jessaca Gutierrez
Find more opportunities and grow your skills with the best AV/IT training courses. ...

Do You Belong in AV/IT? 
By Cynthia Wisehart | Posted by Jessaca Gutierrez
Figuring out where you fit in the landscape of media networks, unified communication, collaboration, and campus- or enterprise-wide systems may be a technical question as much as a business question. ...

Rethinking Digital Signage 
By Vern Freedlander
Digital signage is only one of the outputs of the visual communications ecosystem. Integrators need to think beyond the passive screen and look at how visual communications solutions can provide valuable and measureable benefits to a wide variety of business units within the entire enterprise. ...

Airport Art 
By Tim Kridel and Cynthia Wisehart
The seminal media installation at the recently renovated Tom Bradley International Terminal at Los Angeles International Airport (LAX) demonstrates just how inadequate the phrase “digital signage” can be to describe the dramatic balance of aesthetics, art, and communication....

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