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Custom Signage Markets to Patients in Physicians' Offices

Sep 23, 2008 12:00 PM, By John W. DeWitt


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Mediplay recently introduced a subscription-based pricing model that streamlines access to the customized video library. Depending on the customer's area of practice, the physician can subscribe to relevant sections of the library, according to Mediplay spokesperson Scott Misner. Misner says the company has developed extensive content in otolaryngology, head and neck surgery, dermatology, and other physician specialty areas. Mediplay also provides advertiser-sponsored content appropriate to each practice, with physicians having the option of securing advertising directly or relying upon Mediplay to provide the content for them.

The value of the digital-signage solution, beyond entertaining patients during wait times, is to provide education about products and services that patients often don't realize their doctor provides.

"Our research has shown that point-of-care health information can be among the most immediate ways to improve practice profitability," says Tim Boyd, Mediplay's president and chief operating officer. "Oftentimes, patients aren't fully aware of the breadth of services offered at the physician's office they're visiting."

Another recent Mediplay customer is Ear, Nose and Throat Associates of South Florida. Beginning with its Boca Raton office, the practice is installing signage in 17 locations in Broward and Palm Beach Counties.

"This enables us to build deeper relationships," says Todd Blum, the group's CEO.

For more information, visit www.mediplay.com.



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