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Media for the Message

Jan 1, 2008 12:00 PM, By Jay Ankeney

Plasma manufacturers on house-of-worship applications.

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LG Electronics plasma at Resurrection Life Church

For a recent installation at Resurrection Life Church in Grandville, Mich., Parkway Electric chose an LG Electronics plasma to give coverage to the seats behind the mix position.

The capital expenditure needed for sophisticated AV installations in houses of worship can take significant funds away from other activities. Increasingly, however, the communication enhancement in the main sanctuary, the lobby, overflow listening areas, and teaching classrooms has led many to conclude the message is worth investing in the media.

In a recent survey, Technologies for Worship Magazine reported, “Out of the house-of-worship respondents, 86 percent indicated that they were interested in purchasing display technology, including digital signage.”

But choosing the right technology can be crucial in maximizing a congregation's return on its investment. To expand on the Technology Showcase on p. 50 of this issue about plasma screens applicable for the HOW market, representatives from major display manufacturing companies were asked to discuss considerations for installing such technology into worship facilities, and why they feel plasma displays are, in their opinions, currently the best option for many HOW applications.

Participants included Hans Baumann, senior product manager at NEC Display Solutions; Karl DeManss, product manager at Panasonic Professional Display Company; Brian Hale, marketing manager for business solutions products at Pioneer Electronics (USA); and John Holmes, marketing manager, public displays, at Sony Electronics.

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