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Picture This: SaaSy Digital Signage

Jun 4, 2009 4:02 PM, By Jeff Sauer

Amid a recession, digital signage’s time has come.

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Visix is not the only major digital signage company to move into SaaS-based applications. Digital signage heavyweight Scala introduced a SaaS version of the Scala Content Manager earlier this year that similarly hosts customers’ content and scheduling material.

X2O Media takes a similar approach with its Software Plus Service strategy, combining X2O’s Xpresenter software with differing service options that allow customers to handle as much or as little of the infrastructure as they choose, or to increase their local buildout over time as they become more capable and as their internal digital signage initiatives become more successful. On the flip side, service-oriented companies such as BroadSign that once focused on custom digital signage content are moving toward SaaS models that give customers a greater role in managing their own digital signage.

In all of these SaaS cases, the service providers have realized the primary barriers that companies face as they evaluate digital signage possibilities. Particularly at a time when capital investment can be hard to justify, removing the cost and infrastructure unknowns can go a long way to allowing those potential customers to move forward and take advantage of new technology to improve their business, retail, or educational communication.

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