Educational Publishers Push for Digital Content
Nov 5, 2008 12:00 PM, By Linda Seid Frembes
The quick adoption of classroom AV such as projectors, document cameras, and interactive whiteboards has spurred the creation and dissemination of digital content for the education market. In addition to educators creating their own original content, textbook publishers such as Pearson, McGraw-Hill, and Houghton Mifflin offer supplemental content and alternatice formats such as e-books and online resource centers. Specifically, publisher McGraw-Hill offers 95 percent of its print textbooks as e-books.
“The state of content in K-12 is all over the place. Some publishers are still print-based, while mega-publishers offer integrated productsboth print and digital textbooks,” says Randy Merriman, director of business development for Follett Digital Resources. “Publishers are using online resources to offer management and usability in one place.” Follett Digital Resources is a division of the Follett Corporation that provides publishing solutions to K-12 educational publishersincluding an e-learning platform, e-book solutions, and development services for e-learning products and systems. According to Merriman, publishers in the K-12 space must think about making its content portable as means of succeeding in the 21st-century education marketplace.
The company’s flagship product, called Lycea, provides educational publishers with the ability to create, manage, and deliver digital content. Follett Digital Resources also helps its clients develop processes and strategies to support custom publication and technology-based delivery to multiple platforms and devices. “Lycea offers prebuilt tools and functionality for publishers to create and manage content, as well as tools like built-in rights management and prebuilt communication tools for chat and collaboration,” Merriman says.
The company serves both K-12 as well as higher education, but most of its concentration is K-12 since Lycea tools and functionality were developed specifically for that market. “A lot of e-learning in K-12 tends to be much more comprehensive and touch all parts of the teaching/learning spectrum,” says Merriman, who also notes that electronic products assist with student reporting and assessment, tolls that are especially important under the No Child Left Behind Act.
“You can track student performance and customize instruction for personalized learning,” Merriman says. Other benefits include grade-appropriate readers, English-as-a-second-language material, and the ability of publishers to have content in a platform that can be customized for a specific state or school district.
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