EK3 Enters Exclusive Global Partnership with Gas Pump Manufacturer Dresser Wayne
Jul 26, 2007 12:00 PM
EK3 Technologies, a global leader in digital merchandising, announced an exclusive global partnership with gas pump manufacturer Dresser Wayne whereby EK3's innovative digital signage will be installed on gas pumps in 115 countries worldwide.
EK3's digital signage, also known as "narrowcasting,” uses data from a business to customize streaming video displays embedded in the gasoline pump or displayed in the station's convenience storereaching customers right at the point-of-purchase.
The EK3/Dresser Wayne partnership allows station owners of any size to customize promotions, offer printable coupons, build brand loyalty and engage in "day-parting”such as promoting coffee and breakfast foods in the morning and soft drinks and snacks in the afternoon. The digital signage, which is part of Dresser Wayne's iX Media platform for gas stations, also provides new local advertising opportunities for station owners.
The partnership, which brings together products of EK3, Dresser Wayne, and Microsoft, is already being used in some leading chains, such as BP sites and The Home Depot gasoline stations and the Army Air Force Exchange Services. It is due to launch in Europe in September.
"Dresser Wayne's commitment to innovation allows station owners worldwide to drive business by using unique customer data to deliver marketing messages that impact sales and create greater customer loyalty,” says Nick Prigioniero, president and CEO of EK3. "Being selected as Dresser Wayne's global partner reaffirms our industry leadership position and greatly expands the reach of our digital signage solutions on a global basis.”
Fuel sales account for 70 percent of c-store revenues, yet 68 percent of the industry's gross profit dollars come from in-store sales, according to a recent survey. Because only 53 percent of gas customers visit the c-store, gas stations around the world are looking for new technologies to increase sales of in-store products and promotions.
"Increasing in-store sales and building customer loyalty are primary objectives of our customers around the world,” says Neil Thomas, global president of Dresser Wayne. "To help our customers reach those goals, we have signed this global partnership with EK3 Technologies. Together, our technologies offer fuel retailers unmatched electronic merchandising and marketing capabilities.”
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