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DT Research WebDT

Nov 1, 2008 12:00 PM

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DT Research WebDT

DT Research announces the WebDT event-trigger digital-signage system, which extends current interactive digital-signage capabilities from touchscreens to events that occur in close proximity. The system detects when a customer picks up a product, walks up to a product display, or enters into a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby screen. The WebDT system offers significant benefits to retailers, hospitality companies, and consumers. Consumers immediately receive pertinent information about a product that they are interested in without having to find a salesperson, wait in line, or leave the store to conduct research online. Retailers and hospitality companies are able to provide timely, high-quality customer service without adding sales staff. Ultimately, the system speeds up sales processes by providing customers with immediate, accurate, and up-to-date information about products they are considering buying—at the point of purchase. Read on in The Briefing Room

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