World Market Center Las Vegas, Part 2
Oct 28, 2008 12:00 PM, By John W. DeWitt
World Market Center Las Vegas, host of the semi-annual Las Vegas Market event and year-round home to the Las Vegas Design Center, opened its third building this summer and will continue expanding aggressively over the next five years. To guide visitors and tenants through the rapidly growing, multi-building complex, a sophisticated, custom-developed wayfinding kiosk system was developed and piloted this past summer by Las Vegas-based CoSign, which also manages World Market Center’s digital signage network. Part 2 of SVC’s interview with Robert Garity, founding partner and vice president of sales and marketing for CoSign, discusses the challenges of automatically plotting routes through “multiple floors of multiple buildings with multiple possible paths.” (See part 1)
SVC: Describe the interactive wayfinding kiosks used in this past summer’s pilot. How long did it take to develop them and how many will be rolled out?
Garity: The kiosks operate on their own platform that we developed and have directory functionality, so anywhere you want to find an exhibitor or event in the center, interactive maps will direct you to the destination you want to go to. We developed the cabinets for the kiosks, and we’ve conceived, designed, and integrated that product.
We didn’t actually start coding software until January 2008, so it was a very compressed timeline. We were really programming right to the last day before the show to get everything just right. They have six kiosks so far, and we’re still deciding how many kiosks we’re going to roll out. We didn’t want too many in the pilot because the kiosks were something we were building from the ground up, and we wanted to make sure our clients and end users were happy with the software and the concept of wayfinding. So far, results are good.
How do the World Market Center’s wayfinding kiosks work? What’s the advantage of using them rather than a traditional building directory?
You know the static maps and directories often used for buildings? We’ve developed a way of digitizing all of that and integrating it with our kiosk wayfinding system. Digital wayfinding is very sophisticated and database-driven. We’ve created a virtual building and then drawn all of the hallways for every single building into the data structure. When we place a kiosk on the floor, and you walk up to it and touch the screen to find a spaceperhaps you’re in building A on the main floor and trying to find a space on 15th floor of building Cthe kiosk is not just showing you a map. The computer in the kiosk is looking through the database to find the best pathand if we move the kiosk to a new location, it has to reroute everything.
World Market Center is constantly changing exhibitors. It has temporary space used for the show and permanent spaces too, and there are name changes on a weekly basis. So trying to change static maps and legends behind the plastic is a very, very expensive prospect. Making it digital will allow them to go into one database, make one change, and propagate it to all the kiosks.
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