Case Study: Wayfinding in Action
Dec 16, 2010 12:22 PM
The Fredericton Convention Center
The city of Fredericton is the capital of New Brunswick and home to Atlantic Canada’s newest meeting and convention facility, the Fredericton Convention Centre (FCC). Fredericton is known widely as a smart, innovative community, and its citizens wanted a state-of-the-art interactive digital signage system to reflect this aspect of the city’s character.
In the conceptual phase, the designers of the FCC envisioned a touch-screen system that would not only provide a wow factor for visitors, but would also offer them a better experience in getting to meetings and taking advantage of the FCC’s many amenities.
On a given day, the FCC will host hundreds of meetings, held by a variety of companies. The digital signage solution needed to serve as an intuitive guide to the events taking place throughout the facility and give attendees the up-to-date event information through a visually engaging and highly responsive interactive interface.
The commission went to PSAV Presentation Services, a supplier of AV and event technology equipment to hotels and other institutions. Basing its system on the Xpresenter digital signage platform from X2O Media, PSAV installed a digital signage network that models a modern version of what’s possible: advanced touchscreen technology, interactive wayfinding, 3D animated maps, weather, news, flight information, and more.
The Visitor Experience
The FCC’s touchscreen system enables guests to access information about scheduled events, facilities, and amenities via any of the strategically located and vertically oriented 46in. digital HD displays. When these displays are not in use, a virtual greeter—the FCC’s marketing manager, in fact, dressed appropriately for the season and in harmony with the surrounding décor—invites guests to touch the screen. In addition to a watermark explaining how to use the system, a series of 3D animations demonstrates how the screen works.
Upon choosing their preference of English or French, guests are given a variety of options. They can go to a landing page that lists their company’s meetings, times, and locations. By clicking on a meeting, they can use the wayfinder feature to view the path to their desired location, while exploring available amenities along the way. Everything from the way the map flies onto the screen to the way it positions the viewer gives the map an unusually realistic and engaging feel.
Another page shows information on local area attractions around the convention center in a Google Maps-type application. By simply clicking on a point of interest, visitors can view directions to the desired attraction from their location. A realtime text ticker at the bottom of the screen provides live weather forecasts and news reports, RSS feeds, personalized messaging created by FCC staff, and regularly updated flight arrival and departure information for the nearby Fredericton International Airport. Throughout the FCC, 19in. screens in front of every meeting room show the name of the current meeting and schedule of events.
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