Downturn Drives Upswing in Low-cost, Hosted Digital Signage
Feb 10, 2009 12:00 PM, By John W. DeWitt
Outside of the retail setting, Kanagy believes that digital signage also will make inroads as a powerful tool for healthcare providers, educational institutions, and other organizations that need an effective solution for visual (and audio) promotions and public communications. For instance, RedPost is completing development of a retirement center signage application that allows residents and staff to submit announcements and provides audio functionality to reach audiences with poor eyesight. Another RedPost application, deployed by a nonprofit community health center, promotes dental hygiene and other healthy practices for underprivileged children.
The opportunity to pursue digital signage installations in the SMB market is attracting other, larger makers of SaaS-based digital signage. For example, Montreal-based BroadSign and Etobicoke, Ont.-based Rise Vision are packaging their offering and signing deals to allow their integrator and value-added reseller (VAR) channels to pursue smaller businesses.
BroadSign just announced a deal with Ingram Micro to provide digital signage kits for resellers "who want to sell and in many cases install digital signage solutions, but just don't have the expertise or resources in house," said Kevin Prewett, digital signage division vice president of Santa Ana, Calif.-based Ingram Micro U.S. Prewett emphasizes that "we're offering our channel partners another lucrative, commission-based revenue stream that can be easily incorporated into their existing solutions portfolio and sold to a variety of businesses of all sizes."
In late January, Rise Vision added its fourth distributor, Tech Data Corporation, which will distribute the Rise Display Network to its VAR customers via its Digital Signage and Projectors Specialized Business Unit. According to Ryan Cahoy, Rise Vision managing director, "our software-as-a-service platform will help them reach the small- and medium-sized companies that are so important to their business."
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