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The Hidden Costs of Digital Signage Deployment Can Sink Your Business 
By Steve Hargis, director of film and video production for Bass Pro Shops
Your clients depend on you not only for technical expertise in designing and installing digital signage systems, but also for guidance in anticipating and budgeting for the cost of implementation and ongoing operations. ...

Digital Signposts: Push vs. Pull 
By Vern Freedlander
The channel concept is exactly the opposite, a “push” technology where the content that is deemed the most relevant to that particular user is constantly updated and presented leveraging multimedia and realtime data....

Taking the Guest Experience to a New Level 

In anticipation of its 125th anniversary, last year the Hotel del Coronado began a technological upgrade to its property. ...

The Mechanics behind the Surface-mount LEDs at Tennessee Titans Stadium, Part 2 
With Bennett Liles
The trend in pro sports venues is headed toward the big screens and after setting up the Dallas Cowboys with the biggest LED display of all, ANC Sports has moved on to LP Field in Nashville....

Digital Signposts: Cutting Through The Communication Clutter 
By Vern Freedlander, Vice President, Production, X2O Media
People are busy, and they are only getting busier. The constant flow of emails and demands on time make it increasingly difficult for employees to wade through and pick out what is important, what can wait, and what is spam....

Digital Signposts: Advertising on the Enterprise Network 
By Vern Freedlander
Corporations anxious to receive a return on their digital signage investments are seeking innovative ways to not only fund their networks, but to perhaps turn them into revenue streams as well. ...

Digital Signage in Recreation and Health 

We’re going to look at two settings where designers deployed the same digital signage player—the Gefen HD Digital Signage Media Player—to communicate throughout casino dining establishments and in a children’s hospital wing....

Test Marketing with AV  
By Don Kreski
Time Warner’s seven-month-old Medialab is one of the most sophisticated test marketing facilities ever built, employing innovative research tools to evaluate testers reactions and integrating a sophisticated audio visual system to observe, record, and analyze those reactions....

Digital Signposts: The Stakeholder-Centric Approach 
By Vern Freedlander, Vice President, Production, X2O Media
One of the biggest trends in corporate communications identified by the Communications Executive Board is a shift toward a stakeholder-centric communications approach instead of a company-centric approach....

Digital Signposts: Digital Signage and Manufacturing 
By Vern Freedlander, vice president, production, X2O Media
Live data has always been an important component of digital signage, but one business sector in particular can reap enormous benefits....

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