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Digital Signposts: Cutting Through The Communication Clutter 
By Vern Freedlander, Vice President, Production, X2O Media
People are busy, and they are only getting busier. The constant flow of emails and demands on time make it increasingly difficult for employees to wade through and pick out what is important, what can wait, and what is spam....

Digital Signposts: Advertising on the Enterprise Network 
By Vern Freedlander
Corporations anxious to receive a return on their digital signage investments are seeking innovative ways to not only fund their networks, but to perhaps turn them into revenue streams as well. ...

Digital Signage in Recreation and Health 

We’re going to look at two settings where designers deployed the same digital signage player—the Gefen HD Digital Signage Media Player—to communicate throughout casino dining establishments and in a children’s hospital wing....

Test Marketing with AV  
By Don Kreski
Time Warner’s seven-month-old Medialab is one of the most sophisticated test marketing facilities ever built, employing innovative research tools to evaluate testers reactions and integrating a sophisticated audio visual system to observe, record, and analyze those reactions....

Digital Signposts: The Stakeholder-Centric Approach 
By Vern Freedlander, Vice President, Production, X2O Media
One of the biggest trends in corporate communications identified by the Communications Executive Board is a shift toward a stakeholder-centric communications approach instead of a company-centric approach....

Digital Signposts: Digital Signage and Manufacturing 
By Vern Freedlander, vice president, production, X2O Media
Live data has always been an important component of digital signage, but one business sector in particular can reap enormous benefits....

Flexible Convention Signage 

The Pennsylvania Convention Center has just deployed a NanoLumens Nanoflex LED Display....

Digital Signposts: Digital Signage and Corporate Reputation Management 
By Vern Freedlander, vice president, production, X2O Media
Digital signage integrators working in the enterprise space need to be aware that their clients are on the front lines of a huge shift in the media landscape that is seriously impacting their roles. ...

5th Annual Pro AV Spotlight Awards Judges’ Award: ProStop Convenience Stores 

The ability to market through dynamic audiovisual channels has been central to the ProStop store concept since its inception. ...

Digital Signposts: Making Content Really Stick 
By Vern Freedlander, Vice President, Production, X2O Media
Creating and deploying engaging content is perhaps the greatest challenge in digital signage. ...

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