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Digital Signposts: Lessons from the Newsroom 
By Vern Freedlander
The broadcast newsroom is a great working environment for corporate communicators to emulate....

The Changing Times of Digital Signage 
By Loren Bucklin
Everyone knows that a picture is worth a thousand words, and as a result, every moment more images compete to capture the attention of consumers and communicate with them. ...

Sign Language  
By Tim Kridel
Walk into any bar, and it’s a safe bet you’ll find at least two things: digital signage and a mirrored wall of booze. The bar at Wolfgang Puck’s Trattoria del Lupo restaurant in Las Vegas is no exception, but it also bucks the stereotypes about what that signage can add to the experience. ...

Near Field Communications 
By Vern Freedlander
Near Field Communication (NFC) is revolutionizing the way brands and content interact with users. ...

Seattle Mariners Moves 8 Million Pixels, Part 2 
With Bennett Liles
It’s the biggest LED videoscreen in baseball and it made its opening appearance in April at Seattle’s Safeco Field....

Digital Signposts: Content Marketing 
By Vern Freedlander, Vice President, Production, X2O Media
Content marketing refers to the creation and distribution of multimedia content that targets key audiences without hard selling a product or service....

Digital Signposts: SharePoint Sparks Visual Communications  
By Vern Freedlander, Vice President, Production, X2O Media
Integrators should take note of several key trends currently shaking up the enterprise, which are dramatically enhancing opportunities for visual communication....

Mapping the New Digital Signage Terrain 
By Brad Gleeson
Is the digital signage industry matures, and we focus on the business models at the heart of successful digital signage strategies, it’s important to understand and share how the landscape is shifting and changing. ...

Commercial or Consumer? 
By Apryl Griswold
A number of display manufacturers are offering what’s referred to as “hospitality” displays. What are the real differences between commercial and consumer?...

Beyond Books 
By Tim Kridel
What is a library supposed to be these days? That fundamental question created a host of AV challenges and opportunities at North Carolina State University’s James B. Hunt, Jr. Library....

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