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In-store Advertising at Russian Ramstore Retail Network 

Located in approximately 40 store locations in major cities throughout Russia, the Ramstore retail network deployment of state-of-the-art digital signage networks represents a new era for in-store advertising.

Interactive MediaTV Network was deployed in high-traffic zones throughout hypermarkets, supermarkets, and shopping centers. Content was designed to provide product information, video clips, and incorporate promotional messages. In addition, local content, including: news, sports and weather, is included at each POS location. To maintain relevancy, content changes weekly and varies over the channel....

The Buzz: Install of the Month:
Copps Coliseum, Hamilton, Ontario
By Trevor Boyer
At Copps Coliseum in Hamilton, Ontario, hockey fans were getting frustrated. The American Hockey League's Hamilton Bulldogs, who play their home games...

Screens Critical to Video Impact 

Picture This: Display at NSCA 2006  
By Jeff Sauer
For video and display system contractors, there's probably no bigger carrot dangling out there in the marketplace than digital signage. As overhyped as it might have been over the last few years (and perhaps still is...

Installation Profile:
Heavy-duty Digital Signage
By Daniel Keller
As digital signage technology has begun to come of age, much has been written about this unique marketing tool and its immense potential. Articles by this writer and dozens of others have profiled a wide range of interesting and unique applications for these electronic display networks, from trade shows and movie theaters to supermarkets and fast food outlets. To adopt the nomenclature of Geoffrey Moore's classic Crossing the Chasm...

Picture This: The Content of Digital Signage  
By Jeff Sauer
Over the past few months, Sound & Video Contractor has reviewed a few relatively simple digital signage solutions (including Chyron's ChyTV, Focus Enhancements'...

Awards Highlight Growth of Digital Signage in Corporate Settings 

“Retail is what everyone sees, but the corporate market has a lot of great digital signage applications,” says Scott Stanton, director of product and technology services at The Digital Signage Group, commenting on the prominence of corporate users among those honored with DIGI Awards recently. ...

Avocent Partners With Electrograph to Expand Presence in Audio-Visual Channel 

Avocent Corporation, a leading provider of audio-visual connectivity and control solutions, announced the expansion of its presence in the audio-visual channel, teaming up with Electrograph Systems, a top distributor of professional audio-video systems. Electrograph will now offer Avocent connectivity and control products to its nationwide base of resellers and systems integrators...

Management Perspectives:
Making Better Decisions
By Don Kreski
The AV industry has been in turmoil since 2001. We've seen our largest sources of revenue taken by...

AV Technology Use Growing  

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