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Screens Critical to Video Impact 


Picture This: Display at NSCA 2006  
By Jeff Sauer
For video and display system contractors, there's probably no bigger carrot dangling out there in the marketplace than digital signage. As overhyped as it might have been over the last few years (and perhaps still is...

Installation Profile:
Heavy-duty Digital Signage
 
By Daniel Keller
As digital signage technology has begun to come of age, much has been written about this unique marketing tool and its immense potential. Articles by this writer and dozens of others have profiled a wide range of interesting and unique applications for these electronic display networks, from trade shows and movie theaters to supermarkets and fast food outlets. To adopt the nomenclature of Geoffrey Moore's classic Crossing the Chasm...

Picture This: The Content of Digital Signage  
By Jeff Sauer
Over the past few months, Sound & Video Contractor has reviewed a few relatively simple digital signage solutions (including Chyron's ChyTV, Focus Enhancements'...

Awards Highlight Growth of Digital Signage in Corporate Settings 

“Retail is what everyone sees, but the corporate market has a lot of great digital signage applications,” says Scott Stanton, director of product and technology services at The Digital Signage Group, commenting on the prominence of corporate users among those honored with DIGI Awards recently. ...

Avocent Partners With Electrograph to Expand Presence in Audio-Visual Channel 

Avocent Corporation, a leading provider of audio-visual connectivity and control solutions, announced the expansion of its presence in the audio-visual channel, teaming up with Electrograph Systems, a top distributor of professional audio-video systems. Electrograph will now offer Avocent connectivity and control products to its nationwide base of resellers and systems integrators...

Management Perspectives:
Making Better Decisions
 
By Don Kreski
The AV industry has been in turmoil since 2001. We've seen our largest sources of revenue taken by...

AV Technology Use Growing  


Hypo Alpe-Adria Bank Adopts the Power of Digital Signage 

Hypo Alpe-Adria Bank is ambitious in its plans for the future: Apart from maintaining 10 percent market share, (together with Slavonska Banka d.d. Osijek) its objective is to remain among the five leading banking institutions in the Croatian market. POS Marketing, a Scala Certified Partner in Croatia, installed the first InfoChannel network in Hypo Alpe-Adria Bank in Croatia. Fujitsu 42in. plasma screens are installed in four locations around Croatia (Zagreb, Split, Rijeka, and Osijek), and are centrally managed from Zagreb. ...

Management Perspectives:
Small AV Integrator, Aggressive Marketing Program
 
By Don Kreski
Mike Palecek believes in aggressive marketing.
Though he has only one full-time employee and he opened his doors only 2 1/2 years ago, the Racine, Wis.-based SmartChoice AV...

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