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Technology-enabled Shopping Environments 
By Mark Boidman, managing director, Peter J Solomon Company
To prepare for expected increases in online sales, brick-and-mortar retailers would be well advised to make an investment in visual communications to allow consumers to interact with brands, as well as products or services. ...

4K Technology Brightens Installation Opportunities 
By Art Rankin, senior director AV business unit division management, Panasonic System Communications Company
The market has moved from standard definition to HD content, and it now stands on the cusp of a move into ultra HD or 4K content. ...

Digital Signposts: Mobile Channel Strategies 
By Vern Freedlander, Vice President, Production, X2O Media
When developing a channel strategy, communications professionals tend to put their attention primarily on distributing content to employees' laptops and place-based screens. ...

Digital Signposts: The Engagement Crisis 
By Vern Freedlander, Vice President, Production, X2O Media
In October of last year, Gallup reported that worldwide only 13 percent of employees are engaged at work. ...

Digital Signposts: Social Media Success at Deutsche Bank 
By Vern Freedlander, vice president, production, X2O Media
Last year John Stepper from Deutsche Bank spoke at the Melcrum Digital Content Summit and presented a fascinating case study focused on internal social media. ...

On the Circuit 
By Cynthia Wisehart
As we go to press, two important acquisitions were making the news, and tell a story about how important collaboration and communication technology will be....

New Digital Signage Course Brings You Real-world Examples 

InfoComm University's new course, Digital Signage for Technology Managers Online, will help you make smart decisions about how to implement digital signage systems as powerful and affordable tools for your organization. ...

Digital Signposts: The Evolution of Banking 
By Vern Freedlander, Vice President, Production, X2O Media
Recent trends from the banking sector indicate the potential for very exciting growth opportunities for both digital signage and more sophisticated methods of visual communications. ...

Do You Belong in AV/IT? 
By Cynthia Wisehart | Posted by Jessaca Gutierrez
Figuring out where you fit in the landscape of media networks, unified communication, collaboration, and campus- or enterprise-wide systems may be a technical question as much as a business question. ...

Digital Signposts: When a Crisis Turns Into an Opportunity 
By Vern Freedlander, Vice President, Production, X2O Media | Posted by Jessaca Gutierrez
A few years ago Melcrum writer Sona Hathi wrote about News Corp., and how the company “doubled down” on internal communications during the U.K. phone-hacking scandal. It is a great lesson for both integrators and corporate communicators who want to test the effectiveness of their internal communication channels. ...

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