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Enhancing the Patient Experience 

By using the latest interactive digital signage technology incorporating social media, the Champlin clinic provides an engaging tool to educate patients on their condition while offering a welcome distraction during their stay....

Digital Signposts: Stories Sell 
By Vern Freedlander, Vice President, Production, X2O Media
Great digital signage boils down to great storytelling. The medium provides a remarkable way to convey a great story that is multifaceted, relevant, and engaging. ...

Airport Art 
By Tim Kridel and Cynthia Wisehart
The seminal media installation at the recently renovated Tom Bradley International Terminal at Los Angeles International Airport (LAX) demonstrates just how inadequate the phrase “digital signage” can be to describe the dramatic balance of aesthetics, art, and communication....

Digital Signposts: Event Signage 
By Vern Freedlander, Vice President, Production, X2O Media
One of the most overlooked and underused digital signage applications is at events and conferences. Digital signage can and should play a vital role in facilitating these connections as the basis for a multi-screen/multi-platform information distribution system....

Corporate Canvas 
By Cynthia Wisehart
Corporations use AV for public-facing communication and for internal workflow. The bar is rising on both those fronts; AV is taking a more critical role in corporate goals whether for efficiency, collaboration, sales, customer relations, or marketing....

Digital Signposts: Digital Signage Meets Big Data 
By Vern Freedlander, Vice President, Production, X2O Media
Enter the realtime infographic; the ideal combination of data and design that quickly and concisely gets to the point, simplifies the presentation, and tells the story behind the data with exceptional clarity....

Digital Signposts: Lessons from the Newsroom 
By Vern Freedlander
The broadcast newsroom is a great working environment for corporate communicators to emulate....

The Changing Times of Digital Signage 
By Loren Bucklin
Everyone knows that a picture is worth a thousand words, and as a result, every moment more images compete to capture the attention of consumers and communicate with them. ...

Sign Language  
By Tim Kridel
Walk into any bar, and it’s a safe bet you’ll find at least two things: digital signage and a mirrored wall of booze. The bar at Wolfgang Puck’s Trattoria del Lupo restaurant in Las Vegas is no exception, but it also bucks the stereotypes about what that signage can add to the experience. ...

Near Field Communications 
By Vern Freedlander
Near Field Communication (NFC) is revolutionizing the way brands and content interact with users. ...

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