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Hypo Alpe-Adria Bank Adopts the Power of Digital Signage

Feb 9, 2006 8:00 AM

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POS Marketing installed 42in. Fujitsu plasma screens in each of Hypo Alpe-Adria banks in Croatia for digital signage as part of the bank's aggressive plans for innovation.

Since its foundation, the business operations of Hypo Alpe-Adria Bank have earned the image of a dynamic, modern bank. Hypo Alpe-Adria Bank was among the pioneer Croatian banks in early ‘90s to embark on long-term lending to business entities. It gained prominence through its readiness to invest in tourist and infrastructure projects for local governments and self-administration.

The bank is also developing innovative solutions in its retail operations by offering competitive products in the credit card business, Internet banking, home financing, and deposit business. It is through such an approach and response to the needs of the Croatian market that Hypo Alpe-Adria Bank has earned the status of an innovator.

Hypo Alpe-Adria Bank is ambitious in its plans for the future: Apart from maintaining 10 percent market share, (together with Slavonska Banka d.d. Osijek) its objective is to remain among the five leading banking institutions in the Croatian market.

POS Marketing, a Scala-certified partner in Croatia, installed the first InfoChannel network in Hypo Alpe-Adria Bank in Croatia. Fujitsu 42in. plasma screens are installed in four of the bank's locations around Croatia (Zagreb, Split, Rijeka, and Osijek), and are centrally managed from Zagreb.

“Due to the success of the network, Hypo Alpe-Adria Bank will increase the scope of the network with 60 more locations, Hypo Alpe-Adria Bank, Hypo Alpe-Adria Leasing, and a few more of its sister companies,” says Krešimir Švigir, director of POS Marketing.

The main objective of the digital signage network is to inform its customers about new products and services. Dynamic content displayed on the bank’s digital signage network focuses on bank services, new product information, and branded advertising from the bank’s sister companies.

“With the guidance of Hypo Alpe-Adria Bank, 30 customer-focused scripts were created, branding the bank’s products and services,” says Vjeran Rubesa, content manager for POS Marketing. “Each content script was created using a combination of video, 3D animations, graphics, and database-driven data, while maintaining the branding image of the bank.”

“It is encouraging to see the initiative taken by POS Marketing in the Croatian marketplace,” says Alain Bodenstedt, VAR manager EMEA. “It is also encouraging to see the forward-thinking attitude of Hypo Alpe-Adria Bank to maintain its leadership position in the Croatian banking industry.”

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