SVC on Twitter    SVC on Facebook    SVC on LinkedIn

Related Articles

 

Green Kiosks Interact with Mobile Phones, Part 1

Dec 9, 2008 12:00 PM, By John W. DeWitt


   Follow us on Twitter    

How do you handle connectivity? What are your hardware requirements?

We are network-access agnostic. We work on all kinds of players, from rackmount systems to little players no bigger than a notebook. Some have Wi-Fi connectivity, most have wired connection, a few have cellular connection.

An operator like Kimco has their own hardware procurement process. We just certify the hardware and have our software preloaded. They’re using an Intel-based player with 1GB of memory and 40GB of disk space. It’s fairly vanilla; when you’re doing large networks, keeping the hardware cost low is important. The kiosk screens are LG with a laminate touch-sensitive screen, though our software can work outside a touch environment.

What makes the mobile-phone coupon application work? Why don’t customers balk at interacting with the kiosk?

Their call to action is to send the keyword to this particular number. That message comes to our wireless gateway, which will then match the keyword to the discount and send a message back. It allows the shopper to very quickly opt in for something he or she is interested in and not have to put in the 10-digit cell-phone number in a public kiosk. We send the coupons back, and there are no visible target numbers. And because it’s an opt-in process, our rule is that the number cannot be used for follow-on solicitation.

What’s the format of the coupon? Do your advertisers worry about it getting forwarded?

Generally the coupon is a text message. We also can do 1D or 2D bar codes on smart phones. But it’s really the coupon ID that retailers care about. Generally they will have a button on the cash register that allows the cashier to key in the number.

There are different kinds of coupons. Single-use coupons will have a unique ID and cannot be used more than once, whereas generic coupons are just to generate traffic, and retailers don’t mind if they are used by multiple people. Typical coupons like the ones that EcoZone is doing are just to create demand—so they don’t care if you forward to all your friends.

The beauty of this coupon is that you don’t forget it at home, you don’t have to snip it and put it in your pocket, it’s in your cell phone and you carry it anywhere you go.

In the next issue, Digital Signage Update’s conversation with Manandhar will explore the deployment challenges and future trends for interactive applications between mobile phones and digital signage.

For more information, visit www.aerva.com and www.ecozonemedia.com.



Acceptable Use Policy
blog comments powered by Disqus

Browse Back Issues
BROWSE ISSUES
  December 2014 Sound & Video Contractor Cover November 2014 Sound & Video Contractor Cover October 2014 Sound & Video Contractor Cover September 2014 Sound & Video Contractor Cover August 2014 Sound & Video Contractor Cover July 2014 Sound & Video Contractor Cover  
December 2014 November 2014 October 2014 September 2014 August 2014 July 2014