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Making Digital Signage Work for Specific Clients, Part 1

Jun 9, 2010 12:00 PM

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Editor's note: For your convenience, this transcription of the podcast includes Timestamps. If you are listening to the podcast and reading its accompanying transcription, you can use the Timestamps to jump to any part of the audio podcast by simply dragging the slider on the podcast to the time indicated in the transcription.

When the Alabama Teachers Credit Union decided to install digital signage at its five locations, they called Rise Display for advice and support on how set it all up. Rise Display Managing Director Ryan Cahoy is here with all the details on how they set up an effective digital signage solution.

Ryan, it's great to have you with me on the Networked AV podcast. Rise Display was called in by the Alabama Teachers Credit Union to do a digital signage installation in their five branch locations. Normally, a financial institution doesn't hit me as being a very exciting place, but you definitely have some applications in that setting that can really save customers and staff a lot of time and repetition. First of all, tell me a little bit about Rise Display. How long has the company been around?
Ryan Cahoy:
We've been around for a little over 15 years, and we're really focused on providing that complete display solutions to customers. We do a lot of work in the financial community, health care, education, spaces like that, where they're taking our display systems—things like LED tickers or simple digital signage or videowalls—and really trying to create a dynamic experience for their clients, trying to communicate something, and in this particular example of the Alabama Teachers Credit Union, being able to get out the messages and announcements to their member firms that are passing through. [Timestamp: 1:44]

OK, they wanted to upgrade their capability in someway and streamline things. How were they doing things there, and what was it that they wanted to change?
Well, the credit union had a lot of printed ads and they were looking for a new way to promote them without crowding their lobbies. They didn't want to just take more posters and put them on them wall. So the really key thing was helping them get that message out to their members but making sure that it was done in a really clean and concise way. [Timestamp: 2:10]

And in that situation, as in a lot of digital signage situations, you pretty much have a captive audience. They really don't have much to do while they are standing in line, and you want to make better use of their time. So what did you suggest for them and how did you go about it?
Actually, I met with them. We evaluated their sites and said a 42in. LCD would be a really good fit in each of those locations, and behind each of those LCDs a small media player, and then just simply connecting it back to their network so they didn't have to worry about server rooms and cabling and a lot of complexity. Really trying to design that very self-contained unit that they could put on the wall right next to the tellers and then making sure that it was centrally controllable via their network so that their home office via our web-based platform could log in and then update those messages and get those announcements out at the touch of a mouse. [Timestamp: 3:02]

Yeah and in their experience with clients, I figure they know what information people could use. Probably 90 percent of the questions that people ask when they walk up to the counter are the same ones, so why not let them read the answers while they are waiting and have it go easier, both for them and the staff?
Exactly. And it even helps reduce that perceived wait time and then educating them on all those things that their members are asking for anyway so instead of having to wait to get to the front of that line to ask the question. While they are standing there waiting, that information is rolling on through and steadily educating them. [Timestamp: 3:36]

Of course that could generate some questions they didn't have to start with too.

So when you got into this, who did the actual monitor installation, the actual hardware stuff, on this?
Actually, initially they intended to have us do it, but after we worked through the design with them and they realized that it was pretty simple—just mounting the screens and putting the media players right behind them. The credit union themselves turned to their IT and their facilities department, and they did all that work internally. [Timestamp: 4:01]

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