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Digital Signposts: Writing Style 
Vern Freedlander
Vice President, Production
X2O Media

In today’s “screens everywhere” environment, competition for attention has risen to unprecedented levels....

Informational Showcase 

The age-old take-a-number ticket process at service centers can be painstakingly inefficient and create a poor brand impression. Time Warner has changed that....

Digital Signposts: Change Channels 
Vern Freedlander
Vice President, Production
X2O Media

One of today’s most challenging communications situations is enterprise restructuring. ...

A New Generation of Information-seekers 
By Vern Freedlander, VP of production services, X2O Media
Today’s generation of anytime, anywhere content consumers have become more comfortable with visual media than traditional text. ...

Digital Signposts: Communications Strategy vs. Content Strategy 
By Vern Freedlander, Vice President, Production, X2O Media
In corporate communications, confusion often looms between the terms content strategy and communications strategy. ...

High Sign 
By Cynthia Wisehart
At Oakley’s new flagship store on 5th Avenue in Manhattan, N.Y, the overhead LCD displays pulse with athlete footage and motion graphics, with the images spreading across the 27 screens to form one imposing canvas....

Signage Liability 
By Brian McClimans, vice president, global business development, Peerless-AV
When multiple people are involved and something dangerous happens, it may be hard to find a party willing to take responsibility and own this liability....

Digital Signage Workflow 
By Adrian Weidmann
Understanding workflows, and specifically digital workflows, within the business ecosystem may be the single most important factor to completely understand prior to selecting any component of a digital signage infrastructure. ...

Going Mobile 
By Simon Fairbank, national sales manager, RSL
How mobile interactivity and digital changed the public transportation system in one city. ...

Technology-enabled Shopping Environments 
By Mark Boidman, managing director, Peter J Solomon Company
To prepare for expected increases in online sales, brick-and-mortar retailers would be well advised to make an investment in visual communications to allow consumers to interact with brands, as well as products or services. ...

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