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Mackenzie Labs’ Storecasting System Integrates CD Downloads and Local Record Audio Messages with Background Music

Jun 14, 2007 12:00 PM

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Mackenzie Laboratories introduces the DVCD-2000 MTS/LR compact disc auto-load Storecaster and Music-Thru System with local record.

The DVCD-2000 MTS/LR seamlessly combines marketing messages with an external music source, enhancing shopping or on-hold experiences. The DVCD-2000 MTS/LR offers 20 independent message locations, each with an individual enable switch. This selectivity and an onboard delay timer allow control over which messages play and how often. Playback sequences may be changed by time of day, day of week, or any other criteria in order to create the desired customer experience.

Messages may be loaded into the DVCD-2000 MTS/LR automatically or recorded locally. Pre-recorded/professionally produced material may be downloaded to the device through its slot load CD mechanism. Last minute updates and/or periodic specials can be recorded directly to the DVCD-2000 MTS/LR as needed.

The DVCD-2000 MTS/LR is ideally suited for both Message-On-Hold and Storecasting applications. The system allows for the combination of marketing messages with music to keep clients interested and informed about your company or products while they are on hold. In addition, the DVCD-2000 MTS/LR seamlessly integrates in-store advertising messages with background music in retail environments.

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