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EK3 Technologies to Install Retail Narrowcasting Digital Displays in Wal-Mart Stores Across Canada

Oct 11, 2007 12:00 PM

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EK3 Technologies announced that its subsidiary company ShopCast has signed an exclusive agreement to install EK3 digital merchandising solutions in Wal-Mart Canada stores. Under the exclusive agreement, EK3 and ShopCast will install the narrowcasting system in 60 stores by the end of 2007 and eventually in all Wal-Mart Canada locations.

EK3's narrowcasting digital signage systems use a retailer's unique business data and customer buying trends to customize streaming video displays with the right messages at the right time, which builds customer loyalty and drives sales.

EK3 recently purchased ShopCast, a Toronto-based company that offers advertisers strategic media purchasing power on digital networks. Upon learning of the purchase, Wal-Mart Canada chose to award its digital signage contract exclusively to the two companies.

"Partnering with EK3 and ShopCast will enable us to strategically reach out to Wal-Mart customers in-store to inform, entertain, and help save them money,'' says Mike Dombrow, director of marketing for Wal-Mart Canada Corp. "When we began discussions with EK3, we quickly became excited about the potential of this partnership. Their products are strategically designed to help our business in many ways while delivering the highest quality video to our customers throughout our stores.”

EK3 and ShopCast will deliver a combination of advertising, digital merchandising, and Wal-Mart Television on numerous screens throughout each store.

"Wal-Mart Canada is one of the more progressive North American brands and we look forward to helping them meet their business goals and create even greater customer loyalty through our industry-leading technology,'' says Nick Prigioniero, president and CEO of EK3. "EK3 prides itself on its commitment to research and development and we are happy to hear Wal-Mart Canada and other leading brands trust us to uniquely meet and exceed their expectations in digital merchandising. We look forward to a mutually beneficial relationship with Wal-Mart Canada.”

EK3 displays are also used in Tim Hortons coffee shops, The Home Depot Fuel stores, and soon in more than 100 nations as part of a recent deal with gas pump manufacturer Dresser Wayne. By early 2008 EK3 will be managing an install base, which will generate more than 150 million views per month, making it one of the largest narrowcasting networks in the world.

The addition of ShopCast has added retail-advertising expertise to EK3's merchandising arsenal. The synergy of these two companies allows each to bring more depth and breadth of products and services to their customers.

"ShopCast is excited to become a part of such an innovative and highly respected company,” says Marnie Boucher, the founder of ShopCast. "Both companies bring unique capabilities and customer bases to the table and together we will drive digital merchandising to the next level for our current and future customers.”

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