Streaming Video and Audio, Part 2
Mar 25, 2010 4:18 PM, By Bennett Liles
And Jeff, you had this out in the field recently. It’s obviously easily portable.
Hawley: Yeah, and I have seen a couple of guys, I think even on the TriCaster side, if you dig around, that there is a bag even available for it. You could toss it in a backpack and not be bending over backwards. It would be, if I had to guess, I would say probably 8lbs. to 12lbs., somewhere in there. It’s definitely lightweight and small.
[In part one], we were talking about the different ways that you could use [the TriCaster]. Yamaha has got into so many things that you can use the live streaming for just about anything. Obviously, training would be a big one.
Hawley: Yeah, and in part one, we talked a little bit about what sort of things are on the Hub and a little bit of the history of the Hub. Somewhat recently in the evolution of that site, we added in a dealer training component. I would just say probably back in 2005, we had one of our divisionsthe band and orchestra division, so wind instruments, trumpets, trombones, saxes, tympanis, violins[post] basically glorified keynote or Power Point presentation that we created intended for our dealer network. You would watch one of those videos and a series of questions that you would answer after each one, and once you completed them all, you were certified. So nothing really groundbreaking. There were a lot of elearning programs and a squirm format sort of thing. If anyone was really heavy into that sort of elearning, they definitely would understand our system and what was in place at that time.
What happened is that it actually took off, at least in the music manufacturing side of things. There was really no one else in the industry doing that so it really took off and was really popular with our dealer base, and we saw some really great returns. The people who had completed the entire batch of training modules [saw] double-digit increases for per store sales for Yamaha products. Just right off the bat, this is something that the dealers were asking for and once they had access to it. Just simple video training was really quickly paying off.
So going back, 2005, it was awesomebig waves, great. Then we cloned it and basically made it available with content from another division covering guitars, drums, so on and so forth. Our piano division had gone to an outside company and had another solution for training develop. So full-line dealers had, “I go here for guitars; here’s my log in for trumpet; then I need to know about pianos, so here’s my other thing that’s totally different sort of side and log in.” So at some point, I realized this isn’t very consumer- or dealer-friendly in any way. So [I] took on the huge task of basically pulling all of that data, all of the content, all of the systems, all of the access, all of the passwords, everything into one new system, and built that into the Hub. So for authorized dealers, you have access so that if you are on the Hub, you click on Yamaha Online University, there is a little link you will see there once you enter in your dealer information and are into the site. Instead of a saxophone artist talking about their history and their tour stories or a concert, it would be, "Here is a Yamaha motif synthesizer; here is how the operating system functions"a little bit deeper technical sort of material, and after that, you are tested on it. The same basic concept, but all that rolled into the Hub.
What are your future plans for this? Have you got anything in the works coming up for a live streaming content now that you are not doing yet?
Hawley: Well, back to one of your previous questions. For Yamaha, it’s kind of built in that we can do concert broadcasts. We can do these events and we can make things that are maybe a little bit more entertaining and kind of [have] some sexiness to them built-in, but it’s someone playing a jazz concerta little bit, maybe, more interesting to viewers than a staple company or something. That being said, really, I am looking at this point at how to really connect directly with our dealers. And now taking that dealer training concept, the on-demand side of that is working out really well. Taking it one notch further, [we’re] thinking that it would be awesome to connect directly with the dealer network and let’s [for example] get 10 people at Joe’s Music in Deluth to tune in for a special training session with our top marketing guys or our customs shop custom saxophone builder[making it] one on one [to have] more of a connection with the people and the real high-end products that Yamaha offers and offering that additional support and training to our dealer network. I think that is one area that we are definitely going to look into. And the other thing that is really neat about the TriCaster is the greenscreen; [it’s] kind of [a] custom live set. The ability to just throw up a simple greenscreen and have the TriCaster basically fill that in and emulate a full production set [with] reflections on the tables. You would be hard-pressed to tell the difference between the live set and a real actual production studio.
Philip, what can really you do with that capability?
Nelson: Well, TriCaster is a portable live production system. When we designed it, our concept was a live TV truck. The power of that live TV truck you would see outside of a concert venue or a sporting venue shrunk down into a 10lb. or 20lb. box. And we have taken it to a new level with virtual sets because, in addition to video switching, graphics, and rolling in video clips and mixing audio, you can add in a greenscreen and you can make a little 5ft.-wide greenscreen look like a million-dollar television studio, and we include photorealistic virtual sets in the TriCaster so you can take your show and make it look as big as you want.
That would be a big attraction now; I mean this doesn’t come of like the old 1970s weather man chroma key or anything. These seem to be fairly convincing-looking things. I have seen some of the web demos, and it seems pretty sophisticated really for such a small easy portable unit.
Really slick. How about those virtual sets Jeff?
Hawley: Just a cool feature of the TriCaster that I am kind of anxious to try that I think for maybe smaller tradeshows that are not quite the size of NAMM when we do a regional show, it might be neat to set up a little interview area and have our cool-looking world of Yamaha movie set[a] production set that is all within the TriCaster and is all just a 3D space. [That’s just] a couple of cool things that I am really anxious and looking forward to trying out.
All right. It sounds like you have got it going with live broadcasting on the Internet using the NewTek TriCaster. And Jeff Hawley from Yamaha and Philip Nelson from NewTek, thanks for being here.
Nelson: Thank you for having me.
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