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The Buzz: Install of the Month:
Banco Azteca, Mexico City
 
By Trevor Boyer
Banco Azteca, Latin America's largest specialty retailer and financial services company, has grown fast. Based in Mexico City, it is the first Mexican-owned consumer credit institution that targets working-class Mexicans....

Management Perspectives: The Do-It-Yourself Guide to Valid Marketing Research, Part 1 
By Don Kreski
A critical problem in the AV industry is a lack of good information. We regularly make decisions that can make or break our companies, but we rarely take a step that would be standard practice anywhere else. That is, we don’t do market research to make sure our decisions are sound....

AV Technology Use Growing  


Habla Espaol? Parlez Vous Franais? Sprechen Sie Deutsch? 
By Jarrod Esposito
Language interpretation is becoming more and more important in the business world. How SI applies to you and your installations....

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