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Management Perspectives: Using Co-op To Fund A Customer Show 
By Don Kreski
“Our goal is to get the top level people at this event, those who make the decision on the purchase of AV systems,” says Dennis Krebs, marketing manager of Advanced AV...

Signs All Around 
By Michael Goldman
At InfoComm, I noticed quantum leaps all over the technology landscape, particularly in two robust markets: houses of worship and digital signage. On...

A New "Take" on Projector Mobility 

This week’s Infocomm International is showcasing an array of new “pocket projectors,” which were announced throughout 2005 and started reaching the retail market late last year. Most of the industry’s big projection names have a product in the category, and growth prospects seem to be brightening. ...

Picture This: Pro AV at NAB 2006 
By Jeff Sauer
Over the last decade, the annual National Association of Broadcasters exhibition has become one of the country's biggest tradeshows. Not surprisingly,...

Management Perspectives: Optimizing Co-op Ad Dollars 
By Don Kreski
It's a lot trickier than what people realize, says Jerry Gale, vice president of marketing for Columbus, Md.-based SPL Integrated Systems, referring to...

The Buzz: Install of the Month:
Copps Coliseum, Hamilton, Ontario
 
By Trevor Boyer
At Copps Coliseum in Hamilton, Ontario, hockey fans were getting frustrated. The American Hockey League's Hamilton Bulldogs, who play their home games...

Screens Critical to Video Impact 


Audio Processing Driving Room Devices Too 
By John McKeon
Corporate AV users and their integrators are increasingly focused on “one box solutions” for controlling their presentations, conferences, and other multimedia activities, and they are finding ever-simpler ways to do more with basic systems....

The Buzz: Install of the Month:
Pearson Theatre Berkeley, Calif
 
By Philip De Lancie
Over the past 25 years, Meyer Sound has been known not simply as a source of top-quality products for sound reinforcement, but also as a resource for...

Installation Profile:
Heavy-duty Digital Signage
 
By Daniel Keller
As digital signage technology has begun to come of age, much has been written about this unique marketing tool and its immense potential. Articles by this writer and dozens of others have profiled a wide range of interesting and unique applications for these electronic display networks, from trade shows and movie theaters to supermarkets and fast food outlets. To adopt the nomenclature of Geoffrey Moore's classic Crossing the Chasm...

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