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Ciprico Names Steven Merrifield President and CEO

Dec 19, 2006 2:52 PM


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Ciprico, a leading provider of storage software, services, and solutions for digital media assets, announced that it has appointed Steven D. Merrifield as its new president and chief executive officer, effective immediately. James W. Hansen, Ciprico's chairman of the Board of Directors, who has served as CEO since September of 2004 following the retirement of the company's previous CEO, will remain chairman of the Board of Directors.

Merrifield was most recently senior vice president of Hitachi Global Storage Technologies (GST), a division of Hitachi, where he was also a member of the Executive Committee and Board of Directors. At Hitachi GST, Merrifield was responsible for directing worldwide distribution and sales for the division, which contributed $4.5 billion in revenue to Hitachi in 2005. As senior vice president, Merrifield was in charge of managing the operations and sales organizations of the division following the merger of the IBM Storage Technology division and the Hitachi Hard Drive Company.

From 1978 through the 2003 merger of the two units, Merrifield was a senior executive at IBM, where he served as vice president of global sales of IBM's Technology Group. From 1999 through 2001, he was Vice President in charge of IBM's Dell Strategic Alliance. He also brings experience as IBM's director of worldwide sales and marketing of the OEM Software Group and the director of software and services for IBM's SMB (Small and Medium Business) Market in Europe.

"We are delighted to have a seasoned executive of Steve's experience and industry knowledge join our executive team," Hansen says. "Steve's distinguished track record of successes in executive management, sales, and marketing over the past several decades, coupled with his deep knowledge of our industry and of our target markets, including long-standing relationships with key potential customers of our storage software platform, makes him the ideal person to move us to the next stage of growth. We are at a critical juncture in deploying this software offering with the signing of the Broadcom alliance last summer and our first significant OEM partner in China last month that will now begin to leverage the extensive investments we have made over the past two years. Steve's achievements in driving software and service enterprises with key OEM and channel customers to consistent growth will accelerate our continued expansion and the company's return to profitability."

"Ciprico has developed an important new open software storage platform for the industry that capitalizes on its own long history of success in demanding rich-media markets," Merrifield adds. "The company has made considerable progress so far and is now positioned over the next 18 months to extend those capabilities into the consumer, small-business, and enterprise storage markets. I look forward to building the team and capitalizing on the opportunities in front of us."



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