Management Perspectives

Management Perspectives: Tracking Results from Your Email Newsletters

By Don Kreski

One of the best things about an email promotion is that you can tell how well it has gone over with your audience. ...

Management Perspectives: Shooting Your Own AV Systems Photos

By Don Kreski

In my March column, I wrote about the value of a great photo of a system you’ve installed. It helps customers understand what you do, it adds credibility to your sales efforts, and if you’re trying to publicize your work, it fills the magazine’s need to illustrate an article....

Management Perspectives: Installation Photography

By Don Kreski

Is it worth investing in good photography of your AV installations? says Gina Lauria, director of marketing for Crestron and former marketing manager...

Management Perspectives:
Managing the process of redesigning your company’s graphics

By Don Kreski

The process of a company logo redesign is more complicated than just hiring a designer and turning him loose....

Management Perspectives: Extreme Corporate Makeover

By Don Kreski

Have you ever lost a project even though you had the low bid? There are many reasons why that might happen, but the most common is that the customer simply doesn’t believe you’re able to finish the job, or finish it as smoothly and as reliably as someone else....

Management Perspectives: Choosing Mailing Lists for your Newsletter

By Don Kreski

One of the most important decisions you’ll make in publishing a newsletter is where you’re going to mail. If you don’t have a good list, your newsletter will never get the results you want, no matter how much you invest in writing, photography, and production....

Management Perspectives:
All the News that's Fit to Blast

By Don Kreski

E-newsletters are a great way for AV professionals to offer added value to customers, says Bill Mullin, VP of Starin, a distributor based in Chesterton, Ind. — a company which currently supplies its clients with its newsletter Learning Curve. “It's a whole new day now. We can't just say, as we did in the tech boom, that technology is cool...

Management Perspectives: Stepping Outside Traditional Co-op Funds

By Don Kreski

“We wanted to create something of high quality, something that really spelled out what we did as company,” says JR Gayman, marketing manager of Columbus, Ind.-based integrator CIM Audio Visual. Gayman recently completed the second edition of two Beyond the Technology buyers’ guides...

Management Perspectives: Using Co-op To Fund A Customer Show

By Don Kreski

“Our goal is to get the top level people at this event, those who make the decision on the purchase of AV systems,” says Dennis Krebs, marketing manager of Advanced AV...

Management Perspectives: Optimizing Co-op Ad Dollars

By Don Kreski

It's a lot trickier than what people realize, says Jerry Gale, vice president of marketing for Columbus, Md.-based SPL Integrated Systems, referring to...

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