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Expert Viewpoint: Reverb Matters

Jan 1, 2009 12:00 PM, By Peter Janis

Making money with acoustics.


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In institutional markets such as dance studios, school classrooms, and libraries, treatment is usually in the form of wall-mounted acoustic panels and high-performance ceiling tiles to improve intelligibility and help kids learn better.

In institutional markets such as dance studios, school classrooms, and libraries, treatment is usually in the form of wall-mounted acoustic panels and high-performance ceiling tiles to improve intelligibility and help kids learn better.

INSTITUTIONAL MARKETS

This category includes school classrooms, school cafeterias, music schools, dance studios, fitness centers, gymnasiums, libraries, and other public places. The good news is that the government is encouraging schools to improve acoustics in classrooms through programs such as the Collaborative for High Performance Schools (CHIPS) program, which encourages low-cost loans to improve classroom comfort. Acoustic comfort means teachers and students can hear one another. By improving intelligibility, kids are better able to learn. Treatment is usually in the form of wall-mounted acoustic panels and high-performance ceiling tiles that combine absorption with mass to contain or keep out sound.

Most important is that panels used in these installations must be both safe — ASTM E-84-tested for fire, smoke, and legal liability — and durable. Most acoustic foam panels (urethane) cannot be used, as they will not conform to the building code. Melamine foam panels are generally safe, but they are easily damaged. Fabric-covered high-density fiberglass panels tend to be the preferred choice as they have a tough outer cover and are significantly more effective at controlling sound in the lower voice-range frequencies.

A simple mailer to your local schools, union offices, and municipal centers offering a free acoustic evaluation test will often generate sales leads. Walk in with a test meter, your clicker, and a stopwatch, and you can assess the situation in minutes. If the reverberant echo lasts longer than 2 seconds, you can help by treating the walls with acoustic panels. Most importantly, you need to ask questions to quantify the situation. You may find that the restaurant owner has had complaints about clients not being able to converse due to the noise. For fun, walk into your local library and speak at a regular level. If your voice carries, you have yet another customer. Go into the school cafeteria and clap your hands. If it echoes forever, bingo: another customer.

MUSIC-RELATED MARKETS

Music-related customers include school music programs, teaching studios, practice rooms, performance venues and theaters, recording and postproduction studios, broadcast stations, movie sound stages, night clubs, and pretty much all of your customers that have bought a PA system. These customers can be a great source of opportunity, but be careful — controlling bass is really tough. So trying to stop bass from the disco upstairs from entering the funeral parlor below may be futile. Sound travels through everything. If it vibrates, sound will pass. If it is connected, sound will travel through it like a conduit. This is where you need to use some good practical common sense before you get involved.

To control sound such as the reverberant time decay in a room, one generally mounts a bunch of acoustic panels to the walls. To contain sound or stop it from going in or out of a room requires more thought. Think of a loudspeaker backwards — woofers need to vibrate freely in order to generate sound waves. For your walls to stop sound, they too must vibrate while acting like barriers. Tricks that are often used in acoustics to contain sound include building a wall in front of another wall. In studio construction, this is called an offset stud wall. For pre-existing construction, using U-shaped resilient channel lets you float a layer of gypsum board in front of the existing wall to create air space between them. This allows the first wall to vibrate freely without connecting to the second wall. You can go a step further by hanging a loaded vinyl barrier inside the wall to increase the mass.

In music applications, it is usually a matter of combining both absorption and containment. Absorption is used to reduce the sound inside the room, while containment stops sound from both entering and exiting the room.

A simple letter to your customers letting them know that you can provide solutions to control sound will likely generate immediate sales leads. Your previous customers know you and they know your work. For music educators, again, you have a huge advantage: You know music, you know sound, and you can converse with them on a level that they will be comfortable with. Most music teachers are not sound-savvy, they are music-savvy. They view you as an authority, and therefore, they can explain their concerns in terms that you will understand.

JUST LIKE A BACKWARDS LOUDSPEAKER

In many ways, acoustic sound control is the mirror image of a sound system. Consider a three-way PA system — where the tweeter generates the high-frequency details, the mids generate the all-important voice range, and the woofer generates the booming bass. In acoustics, it is the same, only backwards.

In acoustics, the thicker the panel, the lower the frequency it will absorb. For room chatter such as that in call centers and offices, 1in.-thick, high-density, 6lb. fiberglass panels will usually do the trick by attenuating high frequencies above 1kHz. For the voice range, thicker 2in. or 3in. panels will extend the low-frequency absorption down to 500Hz. Bass management requires the use of springs, decoupling techniques, and plenty of mass. By focusing your attention on the lower fruit (mid- and high-frequency problems), you can eliminate many of the problems common to most rooms.

Best of all, you cannot go too far wrong. The more panels you put up, the darker or less ambient the room will sound. This means that the solution will usually be a matter of budget versus desired outcome. As soon as you treat 15 percent of the room's wall surface area, you will begin to hear a notable improvement. You may just be surprised at how quickly the client may open the purse strings once the staff and customers notice the improvements.

Next time, we will discuss fire-safety issues and tricks to panel placement for best results.



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